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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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86/165 pages

851.  
How to unlock the power of your customer data
One of the main goals of marketing is to relate to your audience. Without understanding who your customers are and what makes them tick, it's difficult to communicate in a way that is both effective and engaging, according to John Woodrow of RightSize...

852.  
Market research is still key to brand value
Establishing a strong proposition lies at the heart of every business, and is something that brand consultancies have been banging the drum for since the beginning of time, according to Morten Strand, CEO for global marketplace platform provider Cint...

853.  
How to use data-driven insights to boost marketing results
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in a meaningful and engaging way. For many the main challenge is keeping up with the pace of change in a marketplace that is constantly...

854.  
Most consumers interested in location-based rewards
Most Canadian shoppers are using their smartphones to assist them while shopping and would like businesses to send them location-based offers and rewards, reveals a new report from the Canadian Marketing Association (CMA) and LoyaltyOne. Over half...

855.  
Consumers making more decisions out-of-store
From cars to credit cards, toothpaste to tablets, flights to fish fingers, seven in 10 UK shoppers now research products before buying them. New data from Connected Life and TNS/Kantar highlights the challenge facing traditional retailers as consumers...

856.  
UK consumers demand more innovating banking 
They're also cautious about sharing their data

Research from NCR Corporation has revealed that despite the banking industry's efforts to embrace innovative, data-driven services, UK consumers remain cautious about sharing their data. These findings are particularly striking in the face of PSD2...

857.  
The 30 major factors behind a successful customer loyalty programme
A good loyalty programme has the power to transform a business into a customer-centric profit machine. Here, we offer a thirty-point list of the major factors that directly impact the success and profitability of a customer loyalty programme... It is...

858.  
Inefficient marketing technology losing billions in sales 
Poor tech and no talk makes jack a dull marketer

Almost all (95%) of organizations say their customer experience (CX) is in critical need of improvement, according to a global survey of 1,440 CIOs, CTOs, CMOs and other senior decision makers, conducted by Avanade and experience management software...

859.  
Brands must earn the right to keep customers' data 
Consumers see the value, but they don't trust brands

Despite global awareness of new their rights under privacy regulations such as GDPR (52%) and their desire to exercise their data protection rights (86%), more than half of consumers (56%) still value personalised offers in their shopping experiences...

860.  
Brands still aren't hearing the voice of the customer 
Despite measuring satisfaction, they're still rather deaf

While over three quarters (78%) of brands now measure customer satisfaction, most admit to failing to get real business insight from listening to the Voice of the Customer (VoC). That's according to new research conducted for Eptica, which found that...

86/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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