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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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86/165 pages

851.  
Customer loyalty still lasts longer at the bank
Despite the longest recession since 2008 and the current banking crises, an annual survey of customer loyalty in the UK has found that two out of three (66%) Britons feel most loyal to their bank or building society - a trend that has prevailed over...

852.  
US coupon users say they're opportunists
Nearly one-third (29%) of US adults who ever use coupons say they are 'opportunists' and have no loyalty at all when it comes to shopping, instead only buying products that are available with coupons or daily deals, according to a survey by...

853.  
How action analytics impacts brand engagement
In 2002 the mobile telephone reached a critical milestone, with the number of mobile connections surpassing those of traditional landlines. A decade later and it has been predicted that the number of mobile devices in use - whether feature phones...

854.  
Australians love loyalty schemes, study finds
Nearly all Australian consumers (88%) are members of at least one customer loyalty programme, while 11% belong to more than 10 loyalty programmes, according to the 'For Love Or Money' consumer study by Directivity and Citrus, which found that the...

855.  
Retailers fight fire with delivery & fulfilment
From the explosion in Click & Collect to Amazon's plans to offer same-day delivery in some US cities, the speed of fulfilment and range of delivery/collection choices is fast becoming a critical differentiator for retailers, according to Daniel Martin...

856.  
Meet the 1% who provide 40% of online sales
Just over 1% of a retail website's users generate as much as 40% of its revenues according to research by customer experience software firm Qubit, which analysed 123 million website visits and identified four key types of online customer. The research...

857.  
Total Recall? Know what your customer sees
Marketers need to more rapidly and enthusiastically embrace the latest consumer insight technologies to maintain sufficiently accurate measurement of their digital campaigns' success or failure, which now goes far beyond simple ad impression figures...

858.  
Sales more likely after a personal message
Six out of ten British consumers shop online every week, with more than half preferring to complete their purchases while in bed using a laptop or tablet, according to market research by Redshift Research, commissioned by personalised communications...

859.  
Customer data finds new meaning in life
Big data and Little Data are phrases that crop up everywhere you turn. How businesses can structure the quantity of data they hold and use it to better their performance are key conversations being held up to board level. Indeed, this is a topic often...

860.  
Retailers can't afford to stay Anti-Social
Having a good brand experience is the key to ensuring brand loyalty but a bad experience can take a lifetime to forget, according to Tunde Cockshott, creative consultant for Amaze, who here explains how social media has the potential to enhance...

86/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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