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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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85/165 pages

841.  
Total Recall? Know what your customer sees
Marketers need to more rapidly and enthusiastically embrace the latest consumer insight technologies to maintain sufficiently accurate measurement of their digital campaigns' success or failure, which now goes far beyond simple ad impression figures...

842.  
Sales more likely after a personal message
Six out of ten British consumers shop online every week, with more than half preferring to complete their purchases while in bed using a laptop or tablet, according to market research by Redshift Research, commissioned by personalised communications...

843.  
Customer data finds new meaning in life
Big data and Little Data are phrases that crop up everywhere you turn. How businesses can structure the quantity of data they hold and use it to better their performance are key conversations being held up to board level. Indeed, this is a topic often...

844.  
Retailers can't afford to stay Anti-Social
Having a good brand experience is the key to ensuring brand loyalty but a bad experience can take a lifetime to forget, according to Tunde Cockshott, creative consultant for Amaze, who here explains how social media has the potential to enhance...

845.  
UK brands fail to deliver on Customer Experiences
UK brands are failing to improve the customer service they offer, answering under half (48%) of questions asked via the email, Twitter and web channels, according to a study by multichannel customer interaction management software provider Eptica...

846.  
Customer Experiences hampered by poor insights
Customer experience optimization is becoming an increasingly critical discipline as organisations enter a new era of marketing, according to research published by Econsultancy and omnichannel data management firm Ensighten. The study found that 96% of...

847.  
Consumers will share data if it's clearly protected
More than half of consumers will share personal data willingly if asked and data usage and protection measures are clearly defined, according to a survey from Bain & Company. Customers' trust cannot be bought by companies offering compensation in...

848.  
Engagement, retention & advocacy rule the roost
Move over, sales leads: customer engagement, retention and advocacy are the new critical contributors impacting revenue, according to benchmark research from Influitive and Demand Metric which has identified five major trends that are set to govern the...

849.  
Millennials want more seamless digital couponing
CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers, especially those with children, because they find most digital coupons to be harder to use than traditional paper coupons...

850.  
How to unlock the power of your customer data
One of the main goals of marketing is to relate to your audience. Without understanding who your customers are and what makes them tick, it's difficult to communicate in a way that is both effective and engaging, according to John Woodrow of RightSize...

85/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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