BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


87/165 pages

861.  
Loyalty schemes seen as 'recession busters'
Loyalty programmes have become more important to 71% of marketers during two years of recession because they enable communication with an established and willing database of customers, according to a report by GI Insight. Marketing decision makers from...

862.  
Five types of shopper identified, worldwide
Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behaviour, especially their attitudes toward price and their propensity to pre-plan their purchases, according to a global study...

863.  
Why the board isn't impressed with marketing
Nearly half (49%) of companies are not yet using customer metrics or marketing metrics to help inform board-level decision making, leading to a general sense of C-level disappointment with the marketing function, according to research from The...

864.  
M-loyalty could be 'game changer' for retailers
With smartphones proliferating and customers using them to gather information, compare prices, place orders and redeem offers, customer expectations are starting to run far ahead of many retailer's capabilities, according to Steve Gray of Mobilize...

865.  
Ten digital marketing lessons learned in 2010
This year promises to be an even bigger year for online consumption, especially with mobile and tablet PC usage on the rise. More marketers are using content optimisation solutions to improve digital conversion rates, subsequently increasing revenues...

866.  
Social marketing turns a good profit in the UK
Social enterprises are reporting increased sales as a direct result of doing so, with social media channels such as Facebook, LinkedIn and Twitter potentially adding an average of £212,000 to the bottom line, according to research from O2 and RBS in...

867.  
Consumers spend more for 'valuable rewards'
It's official: customer loyalty drives revenue. But the results of a recent online consumer survey showed very positive responses when asked to think about loyalty in general, with 93% saying they would be most likely to spend more with a brand if it...

868.  
Tarnished social media still strong for marketing
As if to confirm that social media is no longer the next 'shiny object' there are already books such as 'How to Leave Twitter' being published, according to Paul Kennedy, head of consulting for UK-based marketing solutions provider Callcredit, who asks...

869.  
Supermarket engagement high, but can improve
Consumers are now more engaged with their supermarket of choice than they are with their bank or their mobile phone service provider, according to a study of British consumer attitudes toward supermarket marketing by business analytics firm SAS and the...

870.  
Who topped the 2012 US loyalty ratings?
Only seven US companies have earned 'very strong' loyalty ratings while 37 companies earned 'very weak' loyalty ratings, according to the '2012 Temkin Loyalty Ratings' report by Temkin Group, which rated 10,000 consumers' loyalty toward 206 large...

87/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark