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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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87/165 pages

861.  
What data consumers are happy to reveal, or not
There are four key types of personal information that consumers may or may not be willing to share with the companies they deal with, with political views, religious beliefs, and ethnicity topping the list of questions never to ask, according to a...

862.  
Bundles essential to banking loyalty & profit
The most important customer acquisition strategy in financial services today is cross-selling, according to Tom O'Rourke, director of loyalty and relationship marketing for Dave Bocks & Associates, who recommends that financial institutions should...

863.  
Digital metrics & personalisation: What's next?
Digital Measurement and Analytics at the enterprise level is maturing rapidly. In the past year alone, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting...

864.  
Inbound marketing: Lost in the digital world?
Inbound marketing is perfectly tailored to customer-centricity - and consequently increases the probability of customer retention and repeat business. After all, you (as a consumer) want to go 'where everybody knows your name'. It's a maxim that has...

865.  
Keeping customers close to the brand
Consumers are contrary creatures: they want to be understood and valued as unique individuals, and yet are passionate about preserving their privacy, according to Anthony Wilkey, strategic client director for Emailvision, who here examines how customer...

866.  
Optimising channels is hard but rewarding
After years of debate, the era of truly synergistic multi-channel retailing has arrived, according to a white paper from Maxymiser, which believes it is now essential for retailers to consider not only optimizing the web site but also the role of...

867.  
Creating compelling social/digital engagement
The typical consumer begins each day with a social network or an online community, browsing details of desirable products and interacting with other consumers. In other words, according to Vaibhav Khamesra of Capillary Technologies, they might not be...

868.  
What ARE loyalty marketers thinking?
Most marketers still believe that a physical loyalty card offers a more rewarding experience than an all-electronic loyalty programme, according to a survey of sales and marketing professionals' priorities by incentive solutions firm SVM. The US-based...

869.  
Email marketing dips, but there's a tablet for that
Email marketing has taken a serious hit in terms of its effectiveness, while e-commerce sites' web traffic from tablet devices is increasing steadily and outpacing even smartphones, according to the 'Q2/2013 Ecommerce Quarterly' report from Monetate...

870.  
What's needed for personal digital marketing?
Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. And simply bombarding consumers...

87/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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