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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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90/165 pages

891.  
Study reveals e-shopping habit surprises
A study from Rakuten's Play.com retail web site has revealed that British online shoppers are trying to 'beat the Monday blues' with e-retail therapy after work, and that mobile retail browsing is increasingly taking place during the morning commute...

892.  
Employee rewards must focus on values
Companies can improve the effectiveness of the employee reward and recognition programmes they invest in by focusing more on participant values, according to a study by Maritz Motivation Solutions. The study found that, while businesses have spent more...

893.  
Social media playing bigger role in marketing
The majority of large businesses regard social media as playing a key role within their marketing and wider business strategies, according to research by Econsultancy and Adobe. The sixth quarterly digital intelligence briefing, entitled 'Managing and...

894.  
Brands' e-behaviour may create Brand Blockers
Well-intentioned marketers are at risk of inadvertently converting potential customers into 'brand blockers' as a result of irritating online behaviour, according to recent global research into the effectiveness of social media marketing, commissioned...

895.  
How action analytics impacts brand engagement
In 2002 the mobile telephone reached a critical milestone, with the number of mobile connections surpassing those of traditional landlines. A decade later and it has been predicted that the number of mobile devices in use - whether feature phones...

896.  
Australians love loyalty schemes, study finds
Nearly all Australian consumers (88%) are members of at least one customer loyalty programme, while 11% belong to more than 10 loyalty programmes, according to the 'For Love Or Money' consumer study by Directivity and Citrus, which found that the...

897.  
Generation Y prefers chocolate to Amazon
Chocolate, crisps and the internet dominate the most liked brands among the United Kingdom's 16-34 year old demographic, according to the 'Generation Y and Brand Loyalty' research report from w00t! Media. The report, which examined the changing...

898.  
Meet the 1% who provide 40% of online sales
Just over 1% of a retail website's users generate as much as 40% of its revenues according to research by customer experience software firm Qubit, which analysed 123 million website visits and identified four key types of online customer. The research...

899.  
The trends that will make retail tick in 2014
Retailers are going to have to offer a richer and more personal shopping experience - both online and on the high street - if they are going to increase sales during the coming year, according to a global retail trends and forecasts report from...

900.  
What encourages customers to spend online?
For online retailers, customer encouragement involves incrementally building on the relationship through highly personalised, targeted and relevant communication at key points in the sales cycle to encourage customers to further engage with the brand...

90/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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