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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
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Marketing Know-How
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89/165 pages

881.  
Retailers can't afford to stay Anti-Social
Having a good brand experience is the key to ensuring brand loyalty but a bad experience can take a lifetime to forget, according to Tunde Cockshott, creative consultant for Amaze, who here explains how social media has the potential to enhance...

882.  
Why Mobile Loyalty is 'Do-or-Die' at the Airport
Consumers, who are increasingly mobile and always connected, have a tendency to behave in a different manner when it comes to loyalty programmes. Today, a major opportunity for to loyalty programmes is to focus on consumer outcomes and to attend to the...

883.  
Half of consumers don't use loyalty schemes
While 94% of consumers belong to at least one loyalty programme, fewer than half are actually active users on average, and only one quarter actually see companies effectively analysing their needs and sending them relevant offers, according to a...

884.  
Is 'Channel Loyalty' really an oxymoron?
Channel partners form an integral part of the marketing ecosystem of many product categories. But all too often the channel partner manages the brand experience for the customer and becomes the face of the brand to the customer - which means building...

885.  
Three Key Mobile Marketing Trends for 2015
In 2014 something fundamental happened to marketers in nearly every industry vertical, and that highly noticeable shift offers a glimpse into what marketers can expect and should prepare for in 2015, according to Ramsey Masri, CEO for OtherLevels. Just...

886.  
What gives a telco the loyalty advantage?
Despite the competitive challenges from over-the-top (OTT) telecoms players, the majority of consumers still favour traditional telephone service providers, according to research from customer experience solutions provider Amdocs, which explored the...

887.  
Customer Experiences hampered by poor insights
Customer experience optimization is becoming an increasingly critical discipline as organisations enter a new era of marketing, according to research published by Econsultancy and omnichannel data management firm Ensighten. The study found that 96% of...

888.  
CEO vs CIO: The trouble with customer data
Making the most of information is a priority for many businesses. However, a study by information management firm Iron Mountain has found that a lack of understanding between those who manage and those who use information is making it much harder to...

889.  
Risks and Rewards: Reserve and Collect
Reserve and collect is the latest offering in the now complex, omni-channel retail model, with recent research showing that 63% of retailers currently offer the service. But retailers need to carefully consider the risks and rewards: will the...

890.  
FSIs are moving away from traditional business models 
Most say the tech giants could become major competitors

According to research findings from NTT DATA Services, new digital technologies, increased competition, and evolving customer expectations are driving 61% of financial services and insurance companies (FSIs) to shift away from traditional...

89/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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