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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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89/165 pages

881.  
Consumer trust in retail banks remains strong 
But don't surprise them with hidden fees

Retail banks have earned the trust of their customers, who believe banks help them find the right product based on their financial needs, according to the J.D. Power 2017 Canadian Banking Sales Practices and Advice Study. The inaugural study gauged the...

882.  
UK consumers demand more innovating banking 
They're also cautious about sharing their data

Research from NCR Corporation has revealed that despite the banking industry's efforts to embrace innovative, data-driven services, UK consumers remain cautious about sharing their data. These findings are particularly striking in the face of PSD2...

883.  
How insurers gain from better customer experiences 
Great experiences outperform bad ones many times over

Insurers that earn jeers from their customers are falling further behind the ones that earn cheers, according to customer experience advisory firm Watermark Consulting following an analysis of stock market returns for insurers that lead in customer...

884.  
Advertising headlines are no longer the key to sales 
Meaningful content sells more than 'snappy' headlines

The direct response firm Tapstone is warning advertisers that headlines alone won't boost their bottom line. Tapstone's research shows that despite the current day focus on social media and 'less is more' design, long-form advertising formats convert...

885.  
Insurers missing vital chances to earn customer loyalty 
Weak customer relationships endangered by lower prices

While the majority of consumers (59%) say the are "very satisfied" with their current insurers, this does not always equate to customer loyalty, with 71% also saying that simply receiving a quotation with a lower price would rank as their top reason...

886.  
Retailers aren't addressing 'last mile' delivery issues 
Most consumers would buy more if delivery was better

A new study from the Capgemini Research Institute has highlighted that retailer investment in "last mile" delivery - the final leg of the online purchase journey before a product lands in the customer's hands - is needed in order to uncover new revenue...

887.  
If you build what customers want, they will come 
Consumers want to help drive product creation

Despite a healthy consumer appetite for providing feedback, product professionals are still challenged with understanding what their customers want, according to the State of Technology in Retail Report from MakerSights. The report's findings pointed...

888.  
What do insurance customers really want? 
Two thirds favour meaningful discounts

Despite automotive and homeowners insurance reaching record highs in customer satisfaction last year, the latest Dynamic Shopper research from Valassis found that about 15% of respondents are currently in-market for home, auto and life insurance. With...

889.  
FSIs are moving away from traditional business models 
Most say the tech giants could become major competitors

According to research findings from NTT DATA Services, new digital technologies, increased competition, and evolving customer expectations are driving 61% of financial services and insurance companies (FSIs) to shift away from traditional...

890.  
New Generation Z data poses a critical question 
What's your Plan Z?

Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost both talent and customers. As Generation Z (the generation of those born between 1997 and 2007) begins to enter the workforce and flex its...

89/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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