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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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95/165 pages

Tomorrow's digital marketing best practices explained
Although we now possess an unprecedented amount of information about our audiences, communicating with them effectively is becoming a major challenge, and much of the solution lies in using the digital channel effectively, according to Ingrid Froelich...

Direct Mail looks promising despite economic woes
Marketers involved in direct mail (DM) can look forward to a stronger performance during the next twelve months, with 76% expecting their DM volumes to remain stable or grow and 69% believing that DM is the most important promotional medium, according...

943.	Seven best practices of social media marketing The explosion of Web 2.0 has undoubtedly transformed social CRM strategies, according to Simon Robinson, senior marketing and alliances director for Responsys, who offers seven best practices for social media marketing in a fast-paced world of...

Consumers choose brands like they do people
There is compelling new evidence that consumers judge and behave toward brands in much the same way they do toward other people and social groups, according to research from the Relational Capital Group (RCG), Princeton University, and the University...

945.	Five rules to get the right CRM system By creating a 360 degree view of the customer and offering users an easy-to-use interface, CRM systems facilitate the deployment of meaningful communications, that result in long-lasting, genuine relationships and increased sales, according to Mike...

946.	Total Recall? Know what your customer sees Marketers need to more rapidly and enthusiastically embrace the latest consumer insight technologies to maintain sufficiently accurate measurement of their digital campaigns' success or failure, which now goes far beyond simple ad impression figures...

Mobile telcos can't see their customers leaving
Mobile network operators today are facing a big problem - the 'Vanishing Customer' - as their subscribers are silently leaving. And when customers do stay, they use fewer mobile calling services or service units, and provide the operator with lower...

948.	Sales more likely after a personal message Six out of ten British consumers shop online every week, with more than half preferring to complete their purchases while in bed using a laptop or tablet, according to market research by Redshift Research, commissioned by personalised communications...

949.	Customer data finds new meaning in life Big data and Little Data are phrases that crop up everywhere you turn. How businesses can structure the quantity of data they hold and use it to better their performance are key conversations being held up to board level. Indeed, this is a topic often...

Europe lagging at keeping its customers happy
Although 80% of companies with solid customer service programmes in place report significant profit increases, a worrying 81% of companies across the board report that their various customer initiatives have failed during the past three years, costing...

95/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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