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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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Marketing Studies

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1/165 pages

1.  
Payback confirms details of entry into Poland
The popular German coalition loyalty programme, Payback, has announced the details of its forthcoming expansion into Poland, representing the first foray into international territory for the programme's operator, Loyalty Partner. Having already...

2.  
Amex to acquire Payback & Loyalty Partner
American Express is to acquire Loyalty Partner, the loyalty marketing firm that operates the Payback coalition programme in Germany, Poland and India, as well as provided retailers with market analysis, platforms, and consulting services. The...

3.  
NPS benchmarks uncover UK brand loyalties
In the UK, the brands that consumers are most loyal to include First Direct, Tesco Mobile, Santander and Freeview, with credit card provider MBNA also rising rapidly through the ranks, according to the latest UK Net Promoter Benchmarks report from...

4.  
Burger King Germany to offer Payback points
In the last quarter of 2015 more than 26 million Payback members throughout Germany will be given the ability to collect loyalty points at more than 500 participating Burger King restaurants nationwide. The familiar Payback principle applies when...

5.  
Woolworths launches revitalised loyalty programme in Australia
In Australia, Woolworths has announced it will launch a revitalised loyalty programme, 'Woolworths Rewards', enabling members to earn Aus$10 off their shopping 'at least twice as fast' as its major competitor's loyalty scheme. The programme delivers a...

6.  
Macy's reinvents its Star Rewards loyalty program 
Even more engaging shopping experiences

Macy's has announced the reinvention of its retail loyalty program, Star Rewards. Using their Macy's card and beginning October 2nd, 2017, Macy's customers can enjoy an even more engaging shopping experience at Macy's stores and at macys.com. Macy's...

7.  
US CPG marketers can capture far more Hispanic dollars 
There's more moderation in unhealthy food choices now

The Hispanic community is the fastest-growing ethnic group in the US, spending more than US$94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, researchers at IRI delved...

8.  
Waldorf Astoria renews its focus on luxury marketing 
Great service is at heart of the luxury experience

Waldorf Astoria Hotels & Resorts has recently announced the debut of its 'Live Unforgettable' campaign - a epositioning of the brand to highlight Waldorf Astoria's unique experiences and deepen connections with today's luxury travelers. Backed by...

9.  
Study ranks Top 50 US Brands by Emotional Connection 
BMW, Disney and Marriott lead the emotional ranking

BMW, Disney and Marriott are leading the way in terms of their emotional connections with customers, according to research from Motista, comparing the Emotional Connection rankings of 50 of the top brands in the US. In its report, entitled Ranking...

10.  
How emotional experiences shape the customer lifecycle 
Truly human experiences create loyal brand advocates

As consumer interactions become more digital, customers are looking for more human, stronger emotional connections to the people and organizations they do business with, according to a study released today by Deloitte. The research study, titled...

1/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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