Brian's latest book, Loyalty Marketing - The Second Act, is now available.
Click to order the book, read samples from the book (and Brian's other books), or simply find out more about the book, or read the reviews.
... And don't miss our loyalty marketing news page, bringing you the most up-to-date snippets and facts about the loyalty marketing industry, every day.
Brian Woolf explains how today's true Loyalty
Leaders are doing it (00:04:49)
· Click here to watch the video on YouTube.
· Click here to read 'Driving in a Different Direction'
Nuovo: Libri Italiani!
Due dei libri di Brian Woolf sono disponibili in Italiano...
· Scattisi qui per 'Customer Specific Marketing'
· Scattisi qui per 'Loyalty Marketing: L'Atto Secondo'
Nuevo: En Espanol!
El ultimo libro de Brian Woolf est disponible en Espanol...
· Clic aqui para 'Marketing de Lealtad: El segundo Acto'
New in PDF: the 1994 Coca Cola report!
Newly published in electronic (PDF) format by Coca Cola's Business Solutions unit is the original 1994 report, 'Measured Marketing', which at the time became the 'Loyalty Bible' for food retailers around the world, providing a framework for a profitable loyalty program. Although Woolf's more recent 'Access Pricing' mechanism should be considered in addition, at the time of the study (given the limited technology of the time) two-tier pricing was recommended because it cost nothing (as opposed to the 1% sales rebate programs that were then in place within a few European food retailers)....
· Click here to download 'Measured Marketing' (Zipped-up PDF)
(large file - 2 minute+ download)
These are just a few of Brian Woolf's latest articles and speeches.
There are many more in the full Articles list...
- Driving in a Different Direction
In today’s highly competitive environment, how are gas chains differentiating themselves to strengthen their attractiveness to drivers? One popular approach is adopting the loyalty model of supermarkets...
- A High-Octane Supermarket Loyalty Program
What is it about gas prices that make people switch from a more convenient gas station on their side of the street to one on the other where the posted gas price is 1-2¢ gallon cheaper?
- Loyalty Marketing: The Next 20 Years
Twenty years ago I had the privilege of spending 6 months researching one question: Why, in those early days of Loyalty Marketing, were a few pioneers experiencing success, many more were failing (losing money), and the rest had ambiguous results?
- How Successful Was Walgreen’s Loyalty Launch?
I suspect that most of us interested in loyalty marketing have been keeping an eye on Walgreen’s balance™ rewards program since it launched in September 2012 (the first month of its new financial year)...
- Reward Total Spending or Spending on Specials?
A comparison of two new loyalty programs with very different reward goals...
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Who is Brian Woolf?
Brian Woolf is a global leader in loyalty marketing.
In addition to writing three definitive works on the
subject, he spends his time helping retailers develop... more