Brian's latest book, Loyalty Marketing - The Second Act, is now available. Click to order the book, read samples from the book (and Brian's other books), or simply find out more about the book. ... And don't miss our loyalty marketing news page, bringing you the most up-to-date snippets and facts about the loyalty marketing industry, every day. Nuovo: Libri Italiani! Two of Brian's essential books are now available in Italian... ·  Scattisi qui per 'Customer Specific Marketing' ·  Scattisi qui per 'Loyalty Marketing'

These are just a few of Brian Woolf's latest articles and speeches. There are many more in the full Articles list...

• The Triangle of Win
  
   
• Loyalty Marketing or Loyalty Selling?
  This is the foreword from a special publication celebrating the 10th anniversary of Fly Buys (New Zealand), one of the world’s leading coalition programmes, in which Brian Woolf explains why change is so necessary, yet so resisted...
   
• The Beeper Greeter
  You want more higher-spending customers, right? So did Vernon, NY-based Katz Foodtown. While many companies profess to be customer-centric, Foodtown truly is. But what makes this 13-unit retailer so different?
   
• Access Pricing - The Fourth Way
  Pricing strategy has long depended on three key techniques: HI-LO, EDLP, or PUF (profit up front). But now a new Fourth Way, 'Access Pricing', is making an appearance. Brian Woolf explains what it's all about, and why it works so well...
   
• Crazy Prices ... And More!
  How can supermarket operators differentiate themselves from behemoth discounters, with their low costs and prices? High quality meat and produce? A great bakery? Superior service? Yes! Yes! Yes! But there's far more to it - and here's how...