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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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88/165 pages

871.  
Shoppers disappointed with Cyber Monday
Cyber Monday shoppers were less satisfied this year than they were at the same time last year, according to ForeSee Results' annual benchmark of satisfaction with online holiday shopping. The study collected responses from more than 350,000 people who...

872.  
Loyalty schemes seen as 'recession busters'
Loyalty programmes have become more important to 71% of marketers during two years of recession because they enable communication with an established and willing database of customers, according to a report by GI Insight. Marketing decision makers from...

873.  
Big brands failing their multi-channel customers
UK organisations, including top brands and local government, have hit rock bottom in their delivery of multi-channel customer service, according to the nGenera Online Customer Service Index, which noted an average score of only 33% for effective...

874.  
CPG sites show more promise than social media
Consumers the world over are more likely to visit a CPG brand's web site than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG category, according to study by Ipsos Marketing. Despite this finding, however, CPG web sites...

875.  
Shoppers to stretch holiday budgets with points
Leading up to the 2010 holiday shopping season, a significant number of US consumers said they are occasional (28%) or frequent (43%) users of customer rewards programmes, according to a survey by LoyaltyOne and Epsilon Targeting. The survey of 709...

876.  
Mobile NFC to impact tomorrow's loyalty strategy
The next generation of mobile phones equipped with near field communication (NFC) chips will not only change the way consumers decide what to buy, where to buy, and how to pay, but also how brands and their loyalty programmes reach consumers on a daily...

877.  
What makes customers switch payment methods?
In a purchasing environment where consumer loyalty continues to be elusive, there is a way in which financial services marketers can capture those consumers who may be willing to make a switch in their primary payment method, according to the 'Consumer...

878.  
Marketers failing to 'walk the multichannel walk'
Boardroom executives typically understand the importance of multichannel customer experience, but are failing to invest in the processes and frameworks to make this happen, according to research by Econsultancy and Foviance. The second annual...

879.  
There's nothing like Mother's loyalty - or is there?
Companies seeking to market products to and build loyalty among expectant mothers face a unique set of challenges, with most doing their research before their third trimester and being most responsive to marketing messages early in their pregnancy...

880.  
Christmas shoppers fear e-retailers can't deliver
Nearly half (46%) of UK shoppers will be doing last minute online shopping in the week leading up to Christmas Day this year, but more than two thirds (67.3%) say they don't trust retailers to deliver gifts before the big day, according to a survey by...

88/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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