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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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58/165 pages

571.  
Call centre follows-ups boost marketing payback
Ensuring the quality of sales leads and acting on them as they come in is paramount to a successful marketing campaign, but many companies are still simply feeding these customer requests into their CRM systems to be actioned as and when possible...

572.  
How to maximize Digital Customer Lifetime Value
In an era when there are more ways to reach consumers than ever, it is essential for businesses to establish and extend customer lifetime value (CLV) in order to maintain profitability according to Mike Richardson, EMEA managing director for Maximizer...

573.  
Brands must manage consumer expectations better
Consumers increasingly want to choose which data they have to share with brands, and they want even greater choices about which devices they can use to browse websites, how they receive offers, and how they get information from the brands they're...

574.  
Consumer Trust: Hard to Gain, Easy to Lose
It is hard to over-estimate the importance of trust between consumers and brands, and how this impacts buying habits. Consumers tend to favour brands that they can relate to, that understand their requirements, and - perhaps most importantly - that...

575.  
E-retail survey reveals new directions and strategies
More than a third (37%) of US and UK retailers and branded manufacturers have annual revenue of US$15 million or more exclusively in online sales, and approximately 40% of their total annual revenue from all sales exceeds US$29 million, and 74% also...

576.  
Alliance Data unveils MyLoyalty App
Alliance Data Systems' card services business has launched a retailer-branded mobile MyLoyalty App, which is customized for each brand and provides customers with the ability to apply, shop, earn and connect with their favourite brands. Retailers and...

577.  
What's next for marketers in 2016?
The coming year is set to be an extension of a digital evolution that's been going on for 2-3 years, with the key focus being marketers trying to develop customer experience strategies, according to Clint Poole, VP of Marketing for Lionbridge. Don't...

578.  
Text messages are still quickest at reaching consumers 
Consumers are hungry for smartphone-savvy brands

Mobile marketing firm Vibes has published the findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging...

579.  
Consumers turn to private brands for value, not price 
Private brand sales growing twice as fast as national brands

Although 57% of consumers say their financial health is good, fears of a recession are driving slightly less consumer confidence in Q3 2019, according to the IRI Consumer Connect Survey. Expecting to face a recession - or, perhaps more likely, a...

580.  
The pandemic is still driving changing consumer attitudes 
Gap between consumer sentiment and shopping patterns

While consumer sentiment remains in recovery mode from the global health and financial crisis that started in 2020, an IRI 'Consumer Connect' survey has found that consumers' self-reporting of their financial health in Q1 2021 is on par with...

58/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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