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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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57/165 pages

561.  
Marketers to gain by cloning loyal customers
Knowing your customers is one of the first rules of marketing but, during a recession, it arguably even more important for marketers to know which potential customers best match the profiles of their existing loyal and profitable customers, according...

562.  
Digital consumer trends for marketers in 2010
While predicting the evolution of the internet and online consumer-related technologies over the next few years will always be guesswork at best, digital strategists from Last Exit believe that there are several trends that seem to be here to stay...

563.  
A new level of marketing subtlety: North or south?
Believe it or not, there appears to be a correlation between the direction a consumer takes to reach a store and how they perceive the store itself, according to research published in the December 2009 issue of the Journal of Marketing Research. Maps...

564.  
Attitudinal targeting is now 'more effective'
Attitudinal targeting is more effective than demographic targeting for brand advertisers that need to reach large volumes of accurately defined audiences, according to attitudinal targeting company Resonate Networks. The company asserts that...

565.  
Shoppers return with a more upbeat economy
Despite some economists suggesting the possibility of a 'double-dip recession', many consumers are generally positive about the economy's future, according to a survey by PerkStreet Financial and Harris Interactive. The survey examined consumers...

566.  
Consumers distrust brands despite 'loyalty' programs 
But distrust may be mitigated through better relevance

Consumers are somewhat skeptical of how brands use their data, but omni-channel loyalty programs could offer a competitive advantage and the opportunity to rebuild trust through relevance, according to a study by CrowdTwist. The research report...

567.  
Text messages are still quickest at reaching consumers 
Consumers are hungry for smartphone-savvy brands

Mobile marketing firm Vibes has published the findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging...

568.  
Consumers turn to private brands for value, not price 
Private brand sales growing twice as fast as national brands

Although 57% of consumers say their financial health is good, fears of a recession are driving slightly less consumer confidence in Q3 2019, according to the IRI Consumer Connect Survey. Expecting to face a recession - or, perhaps more likely, a...

569.  
Customers are less motivated by price or quality 
Instead they want health, safety & personal service

The majority of consumers - across all demographics and geographies - are reimagining their values and basing their purchasing decisions on factors above and beyond price and quality, according to a report by Accenture. Accenture's 16th annual research...

570.  
Customers are defecting because of irrelevant offers 
Know you customers or they'll forget all about you

There is a growing gap between the offers that brands send, and what their customers actually want, according to offer optimization platform provider Formation, following the publication of a Forrester study entitled 'The State Of Offer Relevancy...

57/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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