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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
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60/165 pages

591.  
Study reveals keys to traveller engagement
Today's proliferation of marketing channels presents new opportunities and challenges for hotel marketers, along with a need to better understand how different channels can deepen customer relationships and drive revenue most effectively, according to...

592.  
Few UK businesses measure social media ROI
Only 10% of UK businesses measure the ROI of their social media efforts, despite the fact that more than half have increased their investment in social media over the past twelve months, according to a study by multichannel digital marketing firm...

593.  
British brands ramp up recession loyalty efforts
Companies are making much greater efforts to retain customers and build customer loyalty than they did previously as the economic slowdown of the past few years has dragged on, according to research from retail loyalty specialist GI Insight. The survey...

594.  
What defines a 'Savvy Marketer' these days?
How do you know that what you are doing as a B2B marketer is right, that your long-term marketing strategy is going to work, and that you're getting the right marketing ROI? In short, asks Bob Dearsley, chief executive for The B2B Marketing Laboratory...

595.  
Mobile CRM is critical to a full customer view
With more people going mobile as both consumers and workers, there is more reason than ever for companies to upgrade their CRM systems to enable remote access. But while recent research shows that many businesses are doing this, it also shows that more...

596.  
Consumers don't trust brands with their data
Consumer trust in corporate data security has hit a ten-year low with over 10% of consumers suffering from a personal data loss of some kind and only 9% having any faith in brands to protect their data and 29% reporting a decline in their level of...

597.  
It's high time to rebuild your Customer Trust
This year will be one in which retailers need to rebuild and re-earn the trust of their customers, according to a review of trends from 2013 and predictions for 2014 from the Institute of Customer Service. The report predicts that customer service will...

598.  
Most consumers voice their complaints online
Proving once again that customer complaints can't be kept quiet in the digital age, research from cloud contact centre firm NewVoiceMedia has found that one third (34%) of US consumers take their revenge online following a poor customer service...

599.  
Brands losing face for not serving tablets properly
A positive tablet shopping experience is now a critical part of brand perception and customer loyalty, with 75% of consumers saying a dissatisfying shopping experience using a tablet would affect their opinion of a brand, according to a white paper...

600.  
Marketers failing to engage Generation C
Digital promotions are failing to meet expectations, with up to one in three 'Generation C' customers considering advertising as one of their biggest annoyances online, according to a report from content management specialist Infomentum. The...

60/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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