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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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60/165 pages

591.  
Centre store still a vital retail sales driver 
Healthy, diet and natural products don't hurt either

Catalina has published some shopper research showing that the 'Center Store' remains a vital driver of trips and volume for grocery retailers, with more than 99% of all shoppers purchasing from the Center Store in 2017. The study underscores how brands...

592.  
Consumers want better personalisation and convenience 
Balance needed between 'shopper wants' and privacy issues

Today's retail environment is more complex than ever, given the rise of e-commerce and a rediscovery of the age-old truth that "the customer is king." As retailers across the globe struggle with demands for both personalization and convenience...

593.  
Why free-standing inserts can break competitor loyalty 
A third of loyal customers defect for repeated coupons

Are coupon redeemers only chasing after this week's bargains - or do they represent a longer-term opportunity for brands? An analysis from GfK's National Shopper Lab (NSL) database shows that an average of four in ten (41%) FSI (free-standing insert)...

594.  
Merchants are missing big omnichannel opportunities 
Digital channels influence most offline purchase choices

BigCommerce's '2018 Omnichannel Buying Report', which examines survey responses of nearly 3,000 digital consumers to understand the role that online and offline channels play in customers' purchase journey, has found that convenience, selection and...

595.  
Consumers' digital habits drive big changes in retail 
Canadian retailers are stepping up to the challenge

Widespread disruption from technology, shifting consumer behaviours and preferences across demographic groups, and changing economic impact continue to radically transform retail, according to a KPMG analysis of the retail market in Canada...

596.  
Consumers willing to pay more for great customer service 
Happy service agents really do mean happy customers

Two-thirds of consumers are willing to pay for great customer service, 31% willing to pay as much as 10% more for exceptional service, according to the 2018 Aspect Consumer Experience Index survey. And while consumers said effectiveness is the single...

597.  
What do consumers expect from 'smart chat bots'? 
Most consumers still don't use chat bots to talk to brands

Most consumers have not yet used 'chat bots' to talk to brands, either before or after a purchase, somewhat validating the widely perceived need for combining technology and humans to create better and stronger customer experiences, according to the...

598.  
Bank customers are loyal to neither love nor money 
Usefulness is better than an emotional attachment

Banks can sideline disruption and achieve customer growth with better data utilization, according to a study conducted by Forrester Consulting for Equifax, aimed at evaluating the fragmenting value chain in the banking industry. While roughly one-third...

599.  
In-app purchases beat mobile web sales by 108% 
Study explains how to strengthen your mobile marketing

With the growth of the mobile economy, m-commerce transactions are projected overtake e-commerce transactions globally this year - showing how important it is for marketers to get ahead of their mobile strategies, according to the '2019 Mobile Commerce...

600.  
Almost all marketers now practice 'agile' marketing 
Despite all those consumer data privacy regulations

There is currently strong agile marketing adoption across most types of organization, with 89% currently implementing agile marketing in some function or team, according to the Q2 2020 Customer Engagement Report from data-driven performance marketing...

60/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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