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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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67/165 pages

661.  
Travel rewards: A gateway to customer loyalty
The ultimate aim for any brand strategy is building and driving brand loyalty. Whether the business is a major supermarket retailer or a luxury product with a niche market, attracting and maintaining customers is central to both strengthening...

662.  
Shopper marketing: 5 Steps for retail growth
Shopper marketing provides a means for retailers to share insight and work with suppliers to grow incremental revenues for both parties - but achieving success can be challenging and often requires a change in approach, according to customer insight...

663.  
Supermarkets and banks 'closest to customers'
Supermarkets and banks are doing a better job of communicating with their customers in a meaningful way than other businesses, with consumers rating them well above firms in all other industry sectors, according to the Customer Intimacy Index from GI...

664.  
Could social marketing replace ads?
There is an ongoing shift toward social media marketing among SMEs according to TAN Media, following an analysis of a poll by Groupon comparing SME plans for social media marketing compared to traditional marketing methods. The majority of small and...

665.  
Does NPS overestimate brand detractors?
The latest Word of Mouth Index (WoMI) Benchmark from ForeSee, which provides customer loyalty scores for the top 100 US brands, has revealed what the company perceives to be a flaw in the Net Promoter Score (NPS) metric, suggesting that it...

666.  
Marketers focus on integration and content
Marketers are focusing on integration of search marketing with other digital channels and disciplines such as display advertising and content marketing, according to research published by Econsultancy and NetBooster. The proportion of UK companies now...

667.  
Big Data boosts loyalty, if you know how
Nearly all of the retailers recently surveyed by the Economist Intelligence Unit (EIU) for WIPRO said they had seen a positive economic return from their investments in strategic data analysis, despite the fact that half said the single biggest barrier...

668.  
How e-retailers can harness SoLoMo sales
Smartphone technology may have made reaching consumers anywhere anytime a reality, but how to combine this with the right offer at the right time has remained something of the Holy Grail for marketers, according to Andy Wood, managing director for GI...

669.  
Shoppers abandon brand loyalty for store brands
Most US shoppers (71%) say they're spending less on food, beverage and household goods, but don't feel like they're sacrificing much. In fact, only 31% of brands are considered a 'must have' - one that shoppers would buy whether on sale or not -...

670.  
Increased sales linked to social engagement
The relationship between Facebook fans and bottom-line revenue for grocery stores is often assumed, but the link between social engagement and increases in consumers' in-store purchases may be stronger than most marketers imagine, according to a recent...

67/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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