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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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59/165 pages

581.  
Brand loyalty trends challenge current thinking
Viewing consumers and their habits and opinions in 'high definition' has provided some interesting insights into Britain's changing society, according to research by Experian which found that, while online brand loyalty is increasing, the bulk of the...

582.  
Gift card usage increasing again, at last
When gift-giving on a fixed budget, 23% of Canadians opt to buy gift cards instead of personal gifts or cash, accoring to the sixth annual gift card market study by Givex and Harris/Decima. This tendency to buy gift cards instead of specific gifts...

583.  
Retail loyalty doesn't always depend on a card
Most British shoppers (93%) said they would not stop shopping with a retailer if it dropped its loyalty card programme, and only 17% of shoppers said they currently choose where to shop based on their participation in loyalty schemes, according to a...

584.  
Canadian consumers embrace cause marketing
More than three quarters (78%) of Canadian consumers feel that companies that support social causes have every right to make a big deal of it their advertising and marketing, and 77% feel that if a company supports a cause, the company should include...

585.  
Marketers struggle toward 'single customer view'
In general, today's marketers do recognise the importance of a good multichannel customer experience, but many companies are failing to adopt a strategy to enable a single customer view, according to research from Econsultancy and customer experience...

586.  
Planning the 'grand design' of customer loyalty
Whether you're creating a new loyalty scheme or thinking about how you can change your brand's website to enhance the customer experience, it's obvious that second-rate design won't work - but success can't happen without a good deal of expertise at...

587.  
Offline WoM most influential among parents
British parents spend an average of 14 hours a week of their personal time on the internet, six hours of which are on social networking sites such as Facebook or Twitter - but all that social networking is not having a significant impact on purchasing...

588.  
Most consumers consider a purchase after seeing diverse ads 
Strong customer relationships come from diversity & inclusion

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a survey from Top Design Firms, a directory of...

589.  
The pandemic is still driving changing consumer attitudes 
Gap between consumer sentiment and shopping patterns

While consumer sentiment remains in recovery mode from the global health and financial crisis that started in 2020, an IRI 'Consumer Connect' survey has found that consumers' self-reporting of their financial health in Q1 2021 is on par with...

590.  
Customers combine digital and physical retail experiences 
But price and cost savings still affect purchase choices

Consumer expectations and behaviours have continued shifting as a result of the Covid-19 pandemic, according to the '2021 Data-Driven Insights Into Evolving Customer Experience Report' from CX design company Tallwave. More than 1,000 individuals aged...

59/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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