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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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59/165 pages

581.  
Call centre follows-ups boost marketing payback
Ensuring the quality of sales leads and acting on them as they come in is paramount to a successful marketing campaign, but many companies are still simply feeding these customer requests into their CRM systems to be actioned as and when possible...

582.  
Generation Y guests are loyal but critical
Hotel guest satisfaction has reached its highest level since J.D. Power revised its methodology in 2006, according to the J.D. Power 2014 North America Hotel Guest Satisfaction Index Study. The study, now in its 18th year, measures overall guest...

583.  
Why loyalty schemes work here, but not there
What has proved to be a brilliant customer relationship marketing strategy in one country could be a complete non-starter in another thanks to cultural differences, according to a marketing study by the American Marketing Association (AMA). The...

584.  
How Social CRM boosts Sales and Engagement
It is no secret that social media platforms have the potential to deliver significant benefits to businesses. In fact, carefully executed campaigns present many opportunities for brand promotion, enhanced customer service and a better understanding of...

585.  
Consumers tired of Waiting for Loyalty Rewards
More than half of the UK's consumers (54%) feel that it takes too long to earn rewards in loyalty programmes, with 27% of people saying they have stopped using a loyalty programme as a direct result of the length of time taken to be rewarded, according...

586.  
Five Omnichannel Customer Experience Trends
There are five trends to watch that are set to shape the near-term future of marketing personalisation and to help the world's smartest retailers create an even better customer experience, according to Ben Rund, senior director of product marketing for...

587.  
The rise of Content Marketing begins
Customer experience, lead generation and content marketing are the main priorities for marketers in 2015, according to a research report from ALF Business Development which surveyed 153 marketers about their priorities, budget allocation and main...

588.  
Millennials favour digital channels over social media
Millennials favour more traditional digital channels over social media for retailer Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer...

589.  
Is your cross-marketing budget split the right way?
The optimal proportion of spending for the mobile channel (based on total spending for a marketing campaign) is at least a double-digits percentage - far more than most marketers are currently allocating - according to the Smart Mobile Cross Marketing...

590.  
Single Customer View closes Personalisation Gap
As today's ecommerce companies take a 360 degree view of their potential consumers to maximise retention and sales, it is important that the single customer view (SCV) captures a host of information across all channels, according to Neil Capel, CEO for...

59/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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