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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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66/165 pages

651.  
Non-geographic numbers put off mobile customers
Although more customers are now coming to a retail business through mobile than any other channel, brands are failing to update their customers service strategies to reflect not only the growth in mobile use but also the diversity of the mobile user...

652.  
Consumers tired of Waiting for Loyalty Rewards
More than half of the UK's consumers (54%) feel that it takes too long to earn rewards in loyalty programmes, with 27% of people saying they have stopped using a loyalty programme as a direct result of the length of time taken to be rewarded, according...

653.  
Five Omnichannel Customer Experience Trends
There are five trends to watch that are set to shape the near-term future of marketing personalisation and to help the world's smartest retailers create an even better customer experience, according to Ben Rund, senior director of product marketing for...

654.  
Customer Loyalty must go 'Back To The Future'
Loyalty marketers should be using the current consumer spending 'boom time' to build stronger reward strategies that will keep customers coming back for more even when times aren't so good, according to Guy Deslandes, e-Commerce sales director for...

655.  
B2B firms losing track of the Customer Experience
Despite the finding that marketers within mid-sized business-to-business (B2B) organisations are currently in the ideal position to better orchestrate the whole Customer Experience, most are simply not doing so, according to a study from Act-On and...

656.  
Digital marketing budgets reach record levels
Spending on digital marketing will reach record levels in 2015, with 77% of companies planning to increase their budgets during the coming year, according to the sixth annual 'Marketing Budgets Report' from Econsultancy and Oracle Marketing Cloud. The...

657.  
German consumers are toughest for data
Consumers' awareness of data protection issues seems to be at its highest in Germany, with most Germans (65%) believing that they themselves are primarily responsible for protecting their personal data, according to a study conducted for PayBack by...

658.  
Millennials favour digital channels over social media
Millennials favour more traditional digital channels over social media for retailer Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer...

659.  
UK firms still missing the Sales-Marketing link
Despite the clear benefits of aligning sales and marketing teams, two-fifths of British companies have yet to align their sales goals with their marketing activities, according to research conducted by specialist recruiter Randstad Sales, Marketing and...

660.  
The top 20 factors that will shape the future of loyalty marketing
While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 20 main factors that are set to shape the future of customer loyalty programmes around the world...

66/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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