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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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63/165 pages

621.  
Social media drives engagement, study finds
There is a huge benefit to brands that engage with consumers in the social space, but the challenge is to identify the type of social experience that consumers actually want, according to the fifth 'Wave' study by marketing communications agency UM...

622.  
Employee loyalty not just down to pay
Challenging work, career progression, recognition and supportive co-workers all contribute to creating a loyal workforce, according to a recent global poll conducted by Monster. While "good pay and benefits" was cited as the top reason for employees...

623.  
Shoppers driven by price, quality & service
As consumers are becoming increasingly savvy about where they choose to spend their money, advertising is no longer the primary factor in buying decisions, being replaced by pricing, quality and customer service, according to a survey by Spherion...

624.  
Social commerce key to the e-retail future
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18% - worth a potential £8 billion to UK retailers on top of the country's existing £44 billion worth of annual e-retail sales...

625.  
Apps trump content in battle for digital engagement
The digital consumer's battle lines have been redrawn completely over the past few years and the old internet adage 'content is king' is not so relevant to marketers today, according to Michael Colombo of B2B marketing agency Maark, who suggests that...

626.  
Study links TV ad responses to CPG purchases
Consumer packaged goods (CPG) marketers could increase their sales with TV advertising by identifying consumers based on the products they purchase at retail checkouts, according to research by Nielsen Catalina conducted for CBS. The technique suggests...

627.  
How to strategise for social media marketing
Social media marketing can be thought of as a kind of 'dance' of modern marketing, according to Ingrid Froelich of SDL Web Content Management Solutions, who explains why now is the time for businesses large and small join in and dance to the social...

628.  
Payback launches multi-channel marketing platform
Based in Germany, the Payback coalition loyalty programme has been an efficient platform for customer loyalty and marketing for more than ten years, particularly in the retail sector. But the company has now moved into digital marketing, beginning at...

629.  
South Africans reap rewards for Christmas
South Africans will be spoiling their loved ones this festive season, with 32% of respondents planning on spending between R250 and R500 on each gift they buy, and 29% planning on spending between R500 and R1000 per gift, according to the 2011 Festive...

630.  
Few UK businesses measure social media ROI
Only 10% of UK businesses measure the ROI of their social media efforts, despite the fact that more than half have increased their investment in social media over the past twelve months, according to a study by multichannel digital marketing firm...

63/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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