BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


65/165 pages

641.  
Top 10% of customers account for 40% of sales
The top 10% of the average North American retail store's customers visit the store more than twice a week, spend more than US$39 per visit, and represent nearly 40% of the store's total sales, according to an analysis of over 2 million grocery shoppers...

642.  
2010's renewed focus on social media marketing
Two-thirds (66%) of marketing professionals plan to invest in Social Media Marketing (SMM) during the next 12 months, according to the seventh annual markleting survey from Alterian. Of those marketers investing in SMM, 40% said they would be shifting...

643.  
Social media to support customer loyalty strategy
Social media is here to stay, and marketers are increasingly seeing this phenomenon as a support strategy for a one-to-one marketing model that encourages customer loyalty and engagement, according to Gary Edwards of customer experience management firm...

644.  
European Christmas shopping goes mobile
Two out of three European consumers expect to use their mobile phone for their Christmas shopping or to organise holiday season celebrations this year, according to research from the Mobile Marketing Association (MMA) and Lightspeed Research. The...

645.  
Loyalty rewards are popular, but still too distant
Although the popularity of loyalty programmes is growing among consumers, so is the dissatisfaction over their benefits and rewards - particularly when it comes to the high number of points and miles needed for redemption - according to a white paper...

646.  
Senior execs not clear on social media's impact
Almost half of senior business executives around the world still don't fully understand how to manage and derive value from customer feedback generated by social media, according to a study by business analytics firm SAS and the Economist Intelligence...

647.  
Apps trump content in battle for digital engagement
The digital consumer's battle lines have been redrawn completely over the past few years and the old internet adage 'content is king' is not so relevant to marketers today, according to Michael Colombo of B2B marketing agency Maark, who suggests that...

648.  
Planning the 'grand design' of customer loyalty
Whether you're creating a new loyalty scheme or thinking about how you can change your brand's website to enhance the customer experience, it's obvious that second-rate design won't work - but success can't happen without a good deal of expertise at...

649.  
Study links TV ad responses to CPG purchases
Consumer packaged goods (CPG) marketers could increase their sales with TV advertising by identifying consumers based on the products they purchase at retail checkouts, according to research by Nielsen Catalina conducted for CBS. The technique suggests...

650.  
Consumers turning to 'buy now pay later' schemes 
Not much time left for banks to compete for business

Millions of consumers around the world are increasingly using 'Buy Now Pay Later' (BNPL) services, rather than using traditional means such as credit cards, to help them manage the expense of their online and in-store purchases while maintaining their...

65/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark