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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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65/165 pages

641.  
Financial firms fail at the digital customer experience 
Mining and managing data is the biggest challenge

According to research findings released today by NTT DATA Services, a recognized leader in global technology services, 68% of financial services institutions (FSIs) report that mining and managing data is the most critical challenge for improving the...

642.  
Consumers still seeking deals on grocery shopping 
Most look out for coupons, coupon codes and deals

Almost all (93%) consumers in the US are interested in finding coupons, coupon codes and deals for groceries, making groceries the top category for deal- and coupon-finding according to the grocery-specific 2018 Purse String Survey from intelligent...

643.  
More retailers are adopting recurring revenue programs 
Trying to convert one-time buyers into real relationships

Retailers view converting 'one-and-done' shoppers into recurring customers as very important for their business, and expect that recurring revenue programs will form a significant driver of revenue in 2019, according to a study commissioned by...

644.  
Five technology trends set to redefine the enterprise 
Digital twins are at the top of the list

The convergence of enterprise technology trends will continue to profoundly transform all businesses and unlock potential for innovation, according to Deloitte's 'Tech Trends 2020' report which examines trends in digital technologies, human...

645.  
Most Canadians still prefer making purchases in-store 
And most say 'relevant marketing' is really important

Many Canadian consumers are turning to retail stores after conducting at least some online shopping research or activity beforehand, and 'relevant marketing' messages have been cited as one of the most important factors in their purchase decisions...

646.  
What happens to marketing budgets during a pandemic? 
How an economic downturn will affect marketing spend

Many marketers plan an overall increase in marketing dollars being directed toward rebates, loyalty programs and product innovation to help reduce price promotion costs and add more value, according to a study by corporate-funded payments firm daVinci...

647.  
Customer Experience Index reveals dramatic improvement 
CX differentiation is vital to post-pandemic success

According to Forrester's US 2020 Customer Experience Index (CX Index') rankings, 27% of brands improved their CX Index scores over the past year, a significant jump compared to previous years marked by minimal gains. Factors contributing to the...

648.  
HBC Rewards does away with plastic loyalty cards 
The emphasis is on a seamless digital experience

In Canada, HBC (Hudson's Bay) has recently made it easier to earn rewards with an updated and improved Hudson's Bay Rewards loyalty program, which features modernised reward offerings and a frictionless omni-channel experience. Redesigned with the...

649.  
Businesses increase investment in digital channels & AI 
More are offering chat, text & self-service options

There is a trend among businesses moving towards self-service vs. agent-assisted channels, according to a global study from NICE InContact, detailing the growing role of digital-first omnichannel experiences in fostering customer loyalty and advocacy...

650.  
The Passion Score: A game-changing behavioural metric 
The Passion Score is a refined indicator of Purchase Intent

Market dynamics are shifting fast and furiously to mobile shopping, increasingly challenging brands to get ahead of the ever-changing consumer, according to Bill Bloom, CEO and Founder of FastFocus, who here explains the basis and benefits of a useful...

65/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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