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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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61/165 pages

The rich like to 'spread the word' about brands
Four out of ten adults actively share their brand preferences and opinions with friends and family, with Generation X and higher income groups being the most influential, according to research from Crowd Science. The JustAsk! survey asked consumers how...

602.	Brand building in the low-carbon economy Consumer awareness and understanding of 'green language' is evolving rapidly, and brands face an increasingly difficult task of both educating consumers and attracting low-carbon customers, according to Harry Morrison, general manager for the Carbon...

603.	Prestige brand discounts have paid off Contrary to expectations, discounts offered by prestige brands during the past few years in the weakened economy have apparently been accepted by affluent and luxury consumers without diluting the stature of those brands, according to a the spring 2011...

604.	Debit card loyalty points go largely unredeemed Debit rewards programmes have often been touted as an easy way to gain and retain customers but, as banks eliminate debit rewards programmes as a result of changing legislation, a survey by Mintel Comperemedia has found that debit card reward...

How geolocation marketing ties into loyalty
While geolocation marketing tools and techniques are on the increase, and companies can at last not only see where their customers are but also send them instant location-relevant offers, consumers are slowly but surely overcoming their 'Big Brother...

606.	Gen Y happy to share data... If rewarded Members of Britain's Generation Y are willing to go the extra mile in engaging with and promoting the brands they like, as long as they are rewarded for their efforts, according to research by Aimia, parent company of the Nectar coalition loyalty...

How retailers can stop Christmas becoming a turkey
Men will buy more than half of the UK's turkeys for Christmas 2011, according to a report from Verdict Research and business analytics firm SAS, which found that retailers that want to make the most of the holiday season's sales potential may need to...

Customers more loyal to brands that ask their opinion
Brands investing in market research tend to reap its rewards, with almost two-thirds (62%) of consumers surveyed saying they are more likely to purchase a brand's product if they were asked their opinion in a study, according to a survey from market...

CPG websites linked to in-store brand loyalty
A study by Accenture, ComScore, and Dunnhumby USA has identified a direct correlation between CPG brand website usage and in-store purchase behaviour, as consumer packaged goods (CPG) website visitors spend 37% more on the brand and 53% more on the...

Eight emotions driving most brand choices
Only eight emotional dimensions drive an impressive 83% of all consumer brand purchasing decisions, with 'pleasure' being cited as the most important dimension - accounting for almost one quarter of all brand choices - according to research by UK-based...

61/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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