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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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43/165 pages

421.  
No 'agile business strategy' equals 25% less satisfaction 
Over-emphasis on cost and risk aversion is a mistake

Organizations that emphasize cost and risk aversion are doing so at the expense of benefits across a range of key business metrics, according to a global study from Pegasystems, conducted by Frost & Sullivan, which surveyed 437 senior executives across...

422.  
Consumers would love a more personal mobile wallet 
Mobile wallets are not just about payments

Mobile marketing firm Vibes has published findings from its annual U.S. Mobile Consumer Report. Of the one thousand smartphone owners in the U.S. surveyed for this year's report, nearly 100% said they would save content to their mobile wallet if it was...

423.  
Unconventional marketing email themes drive engagement
We're talking about National Dog Day, or Tax Day, or... A report from Yes Marketing has identified a number of surprising marketing opportunities for strong all-year-round engagement, despite recent global drops in the numbers of new and active email...

424.  
Millennials are quickest to 'buy and try' online 
But their next move depends on your customer service

Millennials are quick to buy-and-try online, but how they respond to such experimental shopping behaviour depends largely on the degree of customer service they receive afterward, according to a survey conducted by UJET and Branded Research. This...

425.  
Sensory experiences bring 90% of shoppers back 
Enjoyable in-store atmosphere is also a key factor

Nearly 8 out of 10 shoppers (78%) globally feel that an enjoyable in-store atmosphere (i.e. just the right combination of music, visuals and scents) is a key factor in their decision to choose in-store shopping over e-commerce, according to the...

426.  
Brands are missing the mark on their Digital Experiences 
US$5 trillion invested and still not much to show for it

Cloud platform provider Kony has published the results of the 'Kony Digital Experience Survey 2019', which gauges the efficacy of global investment in digital transformation in four industries: banking, retail, utilities, and healthcare. Within these...

427.  
Three key steps to understanding Marketing Analytics 
Where should you spend your next marketing dollar?

With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note that most businesses haven't still figured out the best way to maximize their MROI (marketing return on investment), according to an...

428.  
Marketing has to change to keep up with customers 
Find the balance between tech and the 'human touch'

Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for...

429.  
E-commerce providers say 2020 holiday season is critical 
But customers and merchants still have divided opinions

The 2020 holiday season is either a lifetime opportunity or an existential threat for many eCommerce companies, as the pandemic has impacted both typical commerce models and consumers' spending habits, according to research from fraud prevention firm...

430.  
Employee experiences directly impact customer experiences 
But very few companies try to improve employee satisfaction

About two-thirds (64 percent) of US workers believe that employee experience directly impacts their ability to serve customers, according to a nationwide employee survey in the US by Eagle Hill Consulting. But less than half (38 percent) say that their...

43/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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