BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


42/165 pages

411.  
'Tis the season to automate your marketing
The holiday season is fast approaching, and the peak shopping period will be here even sooner. Here Sara Skrmetti, senior director of yield management for Adroit Digital, explains what retailers can do to to more successfully use marketing automation...

412.  
Top 10 Guidelines for Great Gamification
The Incentive Research Foundation (IRF) has recently published a white paper that details the foundation's top ten crucial tips on how companies and brands can design more successful game-based programmes to slot into their marketing and engagement...

413.  
New loyalty metric beats sheer satisfaction
Most companies know that satisfaction does not necessarily imply loyalty, which GfK recently confirmed in a global study that showed the correlation between a company's level of customer satisfaction and loyalty was only around 40%. As a result, GfK...

414.  
Total Customer Engagement in the Post-Digital Era
First came 'shopping', when the shopkeeper made you feel welcome. In your local shop the shopkeeper knew everyone by name and could anticipate almost any request. When asked for something new, they would listen and know for next time. But the...

415.  
Complaining customers are the best motivators
There is a breed of customers who should be encouraged and nurtured: complainers, according to international customer service strategist John Tschohl. These are the customers who go out of their way to make sure things are done properly; the ones who...

416.  
Nine types of social app to aid your CRM
IT application leaders supporting customer relationship management (CRM) initiatives still need to fully understand the differences in functionality between various social applications to identify the technologies and applications that best support...

417.  
Cultural differences are shaping consumer expectations
Online shopping is continuing to grow massively and consumers spend more time online than ever, according to Katharine Hulls, VP of marketing for Celebrus Technologies, and Ruth Gordon, director of digital marketing for Teradata, who here examine the...

418.  
Emotional value is key to Millennial loyalty
As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort's attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require...

419.  
Four key experiences drive long-term retail loyalty
When it comes to shopping behaviour, price is always a key motivator. However, to sustain a customer's loyalty over the long term, retailers often find it valuable to focus on the customer experience, according to Synchrony Financial's 2015 Customer...

420.  
Why consumers feel marketers are 'doing it wrong' 
Brands still falling short on customer experiences

Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren't meeting their expectations when it comes to the customer experience (CX), and even fewer remember the last time a brand exceeded expectations...

42/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark