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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


50/165 pages

491.  
Where can B2B customer experiences go now?
The business-to-business (B2B) environment can only become more complex as time goes on, with increasingly knowledgeable customers dictating how the overall customer experience works, according to a study by customer intelligence firm, Walker...

492.  
Three lessons for customer data analysis
The top challenges that companies must overcome in using analytics as a tool for more meaningful customer-related decisions revolve around factors such as customer profitability, churn, segmentation, upselling and loyalty, according to research by...

493.  
What's behind the loyalty malaise?
Only a small percentage of companies are truly committed to relationship marketing strategies, despite a widespread understanding among marketers about the need to build long-term loyalty, according to a report from Econsultancy and Responsys. The...

494.  
I can't see you... So I'm not going to buy you
With an emerging generation of visual and imaged-based shoppers, it's increasingly important for brand marketers to display their products in an accessible and appealing way, with 75% of younger shoppers wanting image search functionality built into...

495.  
How whole tribes of shoppers turned disloyal
The average shopper's relationship with retailers has dramatically changed in recent years, with a third of once-loyal and dedicated brand fans having turned into promiscuous purchasers, according to research by Barclaycard Freedom Rewards, which...

496.  
Why B2B loyalty is easier to build digitally
Business to business (B2B) companies are finding it much easier to build customer loyalty with online-only customers than with offline-only customers, according to research from Forrester Consulting and commerce platform provider Hybris. The study...

497.  
Top employee motivation trends for 2014
When it comes to employee motivation programmes, most businesses are likely to continue to emphasize the social aspects, employee retention, and specifically measurable outcomes, according to a report from the Incentive Research Foundation (IRF)...

498.  
Customer experiences need solid foundations
As the consumer's adoption of smart phones, tablets and the internet has exploded over the past few years, the opportunity for brands to deliver the best customer experience has intensified, according to Nick Mylum, commercial director for Eclipse...

499.  
Why are retailers still not ready for mobile?
With 20% of all e-commerce traffic now coming from mobile in the UK it could be expected that most retailers are taking m-commerce seriously and providing their customers with an optimised mobile channel, but this is not the case according to the 'UK...

500.  
People counting tops retail stores' metrics list
Global retail executives are showing a growing interest in deploying new technologies to help improve retail store performance and to further optimise their multi-channel strategies, according to a study by in-store analytic technology firm...

50/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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