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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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52/165 pages

511.  
Are the days of a Single Customer View numbered?
In the UK, the BBC recently made something of a fuss about Big Data, retail and the use of 'historic sales data' in marketing intelligence, proving that the tips, tricks and techniques of marketers are no longer dusty secrets guarded by analysts are...

512.  
People counting tops retail stores' metrics list
Global retail executives are showing a growing interest in deploying new technologies to help improve retail store performance and to further optimise their multi-channel strategies, according to a study by in-store analytic technology firm...

513.  
Appropriate Retail Marketing: Being More Agile
Last Thursday we launched a series of articles with Celebrus Technology, examining what makes for 'appropriate marketing' and illustrating the differences between different sectors, different approaches to digital marketing agility, and how the three...

514.  
How Social CRM boosts Sales and Engagement
It is no secret that social media platforms have the potential to deliver significant benefits to businesses. In fact, carefully executed campaigns present many opportunities for brand promotion, enhanced customer service and a better understanding of...

515.  
The rise of Content Marketing begins
Customer experience, lead generation and content marketing are the main priorities for marketers in 2015, according to a research report from ALF Business Development which surveyed 153 marketers about their priorities, budget allocation and main...

516.  
Big Data: A New Role for Retail Marketers
Beyond ease of purchase and the ability to consult the opinion of other consumers, e-commerce has revolutionised the way information about a retail customer's journey to purchase is captured, according to Jean-Michel Franco, director of data governance...

517.  
Big Data is broken - until you see its value
When it comes to 'Big Data' one size definitely does not fit all. There's a right and a wrong way to do data analytics, according to Laurence Armiger from Zizo, who here explains why the term 'Big Data' is so over-used and vague that it has become...

518.  
Four ways retailers can build their loyalty muscles
Consumers who gain some form of value from a retailer's published content, whether or not it's directly related to a product or service, are much more willing to engage with that retailer again and again, according to a study by loyalty and marketing...

519.  
Millennials: Next Big Thing for Small Business?
Millennials now comprise more than half the workforce, and although many small business owners envision a future boom in entrepreneurship with millennials at the helm, they overlook their significant buying power, according research from Manta. The...

520.  
Programmatic Advertising: Getting it right first time
Programmatic buying is a powerful force in online advertising and, as brands increasingly invest in digital ads, the programmatic purchasing of digital display is only going to rise, according to Intelligent Optimisations, which has identified several...

52/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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