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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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44/165 pages

431.  
Translating the language of Big Data
The expansion of the digital world has created an explosion of data in every language and channel according to Keith Laska, CEO for SDL's Language Technologies Division, who here outlines how machine translation technologies can help companies cope...

432.  
Bad mobile experiences hit travel brands' loyalty
Despite the fact that mobile design and performance issues are causing travel brands to miss out big opportunities, Travelocity and Hilton are the most popular brands for travel booking via tablet devices, according to a study of smartphone and...

433.  
Three lessons for customer data analysis
The top challenges that companies must overcome in using analytics as a tool for more meaningful customer-related decisions revolve around factors such as customer profitability, churn, segmentation, upselling and loyalty, according to research by...

434.  
What's behind the loyalty malaise?
Only a small percentage of companies are truly committed to relationship marketing strategies, despite a widespread understanding among marketers about the need to build long-term loyalty, according to a report from Econsultancy and Responsys. The...

435.  
I can't see you... So I'm not going to buy you
With an emerging generation of visual and imaged-based shoppers, it's increasingly important for brand marketers to display their products in an accessible and appealing way, with 75% of younger shoppers wanting image search functionality built into...

436.  
Customer experiences need solid foundations
As the consumer's adoption of smart phones, tablets and the internet has exploded over the past few years, the opportunity for brands to deliver the best customer experience has intensified, according to Nick Mylum, commercial director for Eclipse...

437.  
B2C and B2B Loyalty are Not So Different
Commerce professionals in B2B and B2C organisations face surprisingly similar challenges in meeting the needs of today's increasingly omni-channel customer, and the approaches needed to address these challenges seem to be converging, according to the...

438.  
Don't abandon the cart abandoners
Abandoned cart emails produce a significantly higher revenue per message than promotional mailings, according to the latest email remarketing best practices analysis from consumer insight firm Experian Marketing Services. The 'Q1 2014 Email Benchmark...

439.  
Customer engagement is evolving, study finds
The key to planning and executing a successful customer engagement strategy through the social media channel is to understand how Facebook, Twitter and other social platforms like them are actually used by your target audience, according to research...

440.  
Age and Income won't predict Brand Loyalty
Despite commonly and firmly held views on the subject among even the most revered veterans of marketing, it is no longer true to say that brand loyalty can be predicted based on either the consumer's age or income, according to the 2014 Brand Loyalty...

44/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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