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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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46/165 pages

451.  
Consumers seeking more immediate rewards
Consumers are no longer prepared to wait for incentives such as cash back and the reward schemes built up from their credit cards, with many instead simply searching online for coupons and voucher codes for instant discounts and money off offers...

452.  
One in four consumers less brand loyal in 2009
Almost one quarter of British consumers say they are less brand loyal now than they were 12 months ago, according to a survey commissioned by The Loyalty Practice at HS&P. While 23% said they consider themselves to be "a bit less" or "much less" loyal...

453.  
E-retail problems shared with peers, not brands
More than half (53%) of British adults who use the internet say they are now conducting more transactions online than they did in the past, mainly due to the current economic climate, with 74% saying they compare products and prices online, according...

454.  
Top ten internet retail trends for 2010
The ten most prominent online retailing trends for 2010 and beyond highlight the most important actions that online retailers will need to take to grow their business during the global recovery from the current recession, according to a report by...

455.  
Social media: The new engagement frontier
Marketers were bombarded with new technologies in 2009, not least of which was the Twitter phenomenon which allows consumers to take greater control of brand images whether the marketer wants them to or not, according to Tim Norman, sales director for...

456.  
NFC nearing commercial deployment, experts say
The rise of NFC (near field communication) technologies is forecast to affect retail marketing and customer loyalty strategies in the near term, according to a report published by Near Field Communications World (NFCW). The report, entitled 'NFC: The...

457.  
Engagement seen as key to brand survival
Customer engagement, having been a rapidly growing hot topic in loyalty marketing circles for the past few years, has become the key to brand survival in the post-recession economy, according to a survey of marketing professionals at Alterian's recent...

458.  
Shopping behaviour changes are likely to persist worldwide 
Consumers are more sensitive and suspicious of pricing

For retailers already navigating gale-force winds caused by the whipsawing shopper, competitors, and market changes, there is no end in sight, it seems. A global shopper study conducted by Progressive Grocer and commissioned by DemandTec has uncovered...

459.  
Americans prefer live customer service agents to 'bots 
Good service leads to brand loyalty and ambassadorship

American consumers overwhelmingly prefer to interact with a live person when dealing with customer service centers, according to the inaugural 'Consumer Insights about Customer Service' survey from according to cloud-based call center platform provider...

460.  
Most customers says returns should be a priority for e-retailers 
4 In 5 will write off a retailer after problems with returns

Almost all consumers (89%) identify 'ease of returns' as top priority when purchasing online, according to data from delivery experience platform provider Sorted, which found that retailers who get the returns process right will reap the most consumer...

46/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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