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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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51/165 pages

501.  
Building brand engagement with Facebook
In the wake of the launch of 'The Social Network', a film about the founders of Facebook, it seems that marketers are facing up to the reality that social sites are changing how consumers discuss and view brands. Here, Howard Scott of digital agency...

502.  
Top reasons for loyalty scheme recommenders
Consumers are most likely to recommend those loyalty and reward programmes that offer the most in terms of everyday value, according to the latest 'Recommendation Index' study from Zocalo Group and MARC Research, which examined what consumers seek in...

503.  
Study reveals new travel loyalty trends
Priority Club Rewards, the frequent guest loyalty programme of InterContinental Hotels Group (IHG), has published the findings of its latest global travel loyalty study, revealing several key trends among frequent travellers around the world. The study...

504.  
Offline WoM most influential among parents
British parents spend an average of 14 hours a week of their personal time on the internet, six hours of which are on social networking sites such as Facebook or Twitter - but all that social networking is not having a significant impact on purchasing...

505.  
Is EDLP really a valid loyalty strategy?
Approximately 80% of Walmart shoppers say they are either 'extremely' or 'very' familiar with the retailer's EDLP philosophy, and 90% of those say it is either extremely or very important to them - and yet more than half still cross-shop at other...

506.  
How Social can make Service a differentiator
Social media is turning customer service into a critical differentiator that not only improves customer retention but also builds loyalty, according to Richard McCrossan, strategic business director for Genesys, who here explains why companies must...

507.  
Do-gooding does better for loyalty
As our world grows ever more interconnected, companies - including retailers - face growing pressure from their customers to do business in a socially-responsible way. And, in an increasingly cause-conscious planet, doing good is also increasingly good...

508.  
Loyalty in the air: Beyond the standard FFP
Airline loyalty programmes could go far beyond the typical points-for-rewards stereotype that consumers so often perceive, according to Bram Hechtkopf, vice president of marketing for Kobie Marketing, who here explores how airlines can create more...

509.  
Consumers simply aren't Feeling The Love
The relationship between business and customer is still somewhat dysfunctional with 69% of business leaders feeling that their companies are either in an 'open marriage' or an 'on-again-off-again relationship' with their customers, according to a...

510.  
Tapping into the growing pre-shopping trend
There is a growing need for marketers to evolve their promotional techniques to also focus on targeting shoppers in the 'pre-shopping stage' before they reach retail stores, according to Chris Boorman, product director for Coupons.com, who here...

51/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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