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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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49/165 pages

481.  
Customer engagement is evolving, study finds
The key to planning and executing a successful customer engagement strategy through the social media channel is to understand how Facebook, Twitter and other social platforms like them are actually used by your target audience, according to research...

482.  
Loyalty improves when mobiles are demonstrated
When retail sales representatives demonstrate cell phone or tablet service and features to wireless customers prior to purchase, satisfaction improves considerably and the propensity to visit the same retailer again doubles, according to the '2014...

483.  
Customers are getting less loyal to brands
Poor customer service is eroding consumer loyalty and confidence in retail brands, according to research commissioned by customer service specialist KANA Software. Nearly one-third of UK consumers (30%) have become less loyal to retail brands in the...

484.  
Appropriate Retail Marketing: Being More Agile
Last Thursday we launched a series of articles with Celebrus Technology, examining what makes for 'appropriate marketing' and illustrating the differences between different sectors, different approaches to digital marketing agility, and how the three...

485.  
Adding Context to the Customer Experience
In the race to create the perfect personalised customer experience, most marketers have amassed huge volumes of customer data, according to Nick Keating, VP EMEA for Maxymiser, who here asks why the majority are still failing to deliver the quality of...

486.  
Four Reasons to Take Mobile Seriously
We live in a mobile world where fast moving developments in smartphones, tablets and other devices saw approximately seven billion mobile devices in use by the end of 2013. And with recent research by ComScore revealing that one in three online minutes...

487.  
IAB proposes native Digital Advertising guidelines
The UK's Internet Advertising Bureau (IAB) has released the first part of a set of guidelines to help the marketing industry provide more transparency to consumers around 'native' advertising, providing clear steps to make it easier for consumers to...

488.  
Big Data: A New Role for Retail Marketers
Beyond ease of purchase and the ability to consult the opinion of other consumers, e-commerce has revolutionised the way information about a retail customer's journey to purchase is captured, according to Jean-Michel Franco, director of data governance...

489.  
Tailored Engagement: What it is, and why you should care
Tailored customer engagement is on the rise and, increasingly, brands are getting smarter and more sophisticated, providing customers with more engaging in-store experiences, according to James Deeley, director of creative strategy for Amaze, who here...

490.  
Big Data is broken - until you see its value
When it comes to 'Big Data' one size definitely does not fit all. There's a right and a wrong way to do data analytics, according to Laurence Armiger from Zizo, who here explains why the term 'Big Data' is so over-used and vague that it has become...

49/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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