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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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49/165 pages

481.	Brand building in the low-carbon economy Consumer awareness and understanding of 'green language' is evolving rapidly, and brands face an increasingly difficult task of both educating consumers and attracting low-carbon customers, according to Harry Morrison, general manager for the Carbon...

482.	Debit card loyalty points go largely unredeemed Debit rewards programmes have often been touted as an easy way to gain and retain customers but, as banks eliminate debit rewards programmes as a result of changing legislation, a survey by Mintel Comperemedia has found that debit card reward...

483.	Consumers widen mobile shopping behaviour Retailers and brands are going to need to change their sales and marketing strategies to respond to the growing influence of mobile devices on consumer behaviour, according to the latest 'Mobile Commerce Survey' report from L.E.K. Consulting. Some...

Categories shape consumers' channel choices
The high street is still a vital stop in the customer journey, even for many web purchases, according to research by database and loyalty marketing specialist GI Insight, which found that the customer journey does not usually take place in one channel...

CPG websites linked to in-store brand loyalty
A study by Accenture, ComScore, and Dunnhumby USA has identified a direct correlation between CPG brand website usage and in-store purchase behaviour, as consumer packaged goods (CPG) website visitors spend 37% more on the brand and 53% more on the...

486.	Loyalty in the air: Beyond the standard FFP Airline loyalty programmes could go far beyond the typical points-for-rewards stereotype that consumers so often perceive, according to Bram Hechtkopf, vice president of marketing for Kobie Marketing, who here explores how airlines can create more...

487.	Tapping into the growing pre-shopping trend There is a growing need for marketers to evolve their promotional techniques to also focus on targeting shoppers in the 'pre-shopping stage' before they reach retail stores, according to Chris Boorman, product director for Coupons.com, who here...

488.	Where can B2B customer experiences go now? The business-to-business (B2B) environment can only become more complex as time goes on, with increasingly knowledgeable customers dictating how the overall customer experience works, according to a study by customer intelligence firm, Walker...

Loyalty schemes driving customer connections
New research reveals that database marketing and loyalty schemes remain the key to connecting with customers, according to Andy Wood, managing director for GI Insight, who here explains how and loyalty programmes have become the driving force behind...

490.	How whole tribes of shoppers turned disloyal The average shopper's relationship with retailers has dramatically changed in recent years, with a third of once-loyal and dedicated brand fans having turned into promiscuous purchasers, according to research by Barclaycard Freedom Rewards, which...

49/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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