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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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45/165 pages

441.  
Top performers seeing 91% customer retention
Most companies recognise the importance of having a true 360-degree view of the customer, according to a study by Aberdeen Group which found that customers benefit from better service and efficiency, and sellers derive greater loyalty and more repeat...

442.  
Youth cards are a growing marketing opportunity
Prepaid cards that carry network brands such as Visa or MasterCard are gaining in popularity as gift cards for younger consumers, according to the latest Cardbeat report by Auriemma Consulting Group (ACG). The survey found that 42% of consumers had...

443.  
Youth is more receptive to direct mail
The UK's 15-24 year olds are highly receptive to direct mail, and the so-called 'young online generation' are also the most likely to buy in retail stores, according to research by Experian into British consumers' multichannel preferences. Using the...

444.  
Executives say a social strategy is now critical
The concept of 'social business' is increasingly perceived as a strategic executive imperative in many businesses, with 78% of executives saying that a social business strategy is critical to future success, according to a study of 902 US-based...

445.  
Why companies that listen get better results
Companies that launch 'customer listening' and digital engagement initiatives tend to be rewarded with improved customer satisfaction scores, customer loyalty and brand metrics, according to a Dell-commissioned research study conducted by Forrester...

446.  
Tweeted complaints not taken seriously, study finds
Twitter users overwhelmingly want their online complaints read and addressed by the companies and brands they deal with, with 83% of those whose tweets have been followed up saying they liked or even loved hearing back from the company concerned...

447.  
Major hotels vulnerable to brand disloyalty
The top three most vulnerable hotel brands in the US are Carlson, Best Western, and Wyndham, according to the Brand Vulnerability Index (BVI) study, which measures the frustrations of consumers and their corresponding effects on behaviour, published by...

448.  
What defines a 'Savvy Marketer' these days?
How do you know that what you are doing as a B2B marketer is right, that your long-term marketing strategy is going to work, and that you're getting the right marketing ROI? In short, asks Bob Dearsley, chief executive for The B2B Marketing Laboratory...

449.  
Consumers simply aren't Feeling The Love
The relationship between business and customer is still somewhat dysfunctional with 69% of business leaders feeling that their companies are either in an 'open marriage' or an 'on-again-off-again relationship' with their customers, according to a...

450.  
Group buying trend grows in mobile channel
It is no secret that mobile commerce has shown considerable growth over the past few years and, in that time, Affiliate Window has reported a vast increase in traffic and transactions using mobile devices across its own network. While we have seen a...

45/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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