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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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45/165 pages

441.	Employee loyalty not just down to pay Challenging work, career progression, recognition and supportive co-workers all contribute to creating a loyal workforce, according to a recent global poll conducted by Monster. While "good pay and benefits" was cited as the top reason for employees...

Canadian consumers embrace cause marketing
More than three quarters (78%) of Canadian consumers feel that companies that support social causes have every right to make a big deal of it their advertising and marketing, and 77% feel that if a company supports a cause, the company should include...

High street retailers face 'online hybrid' future
The UK's online retail market is growing six times faster than high street sales, now being predicted to exceed £37 billion in 2014 according to a report by Webloyalty and Verdict Research, which foresees significant changes coming in the traditional...

US consumers still edgy about personal data
When it comes to privacy, US consumers are still protecting some of their personal information as much as they do their social security number, according to a study by LoyaltyOne. Of the 1,000 consumers responding to an online survey, 50% said they'd...

445.	Database marketing meets digital analytics There is much to be gained by marketers who marry the two distinct but complementary disciplines of digital analytics and database marketing, creating the hybrid corporate function of 'digital database marketing', according to a joint white paper by...

Personalisation is vital to next-gen retail shoppers
Retailers must prepare for next generation of shoppers and cater to a growing consumer demand for personalisation, according to retail software firm Symphony EYC, which forecasts the grocery shopping patterns of tomorrow and how retailers must adapt to...

447.	Indian firms seek dynamic marketing automation Increased usage of Internet and mobile media has intensified efforts from public and private enterprises to focus on digital marketing, according to research in India by Frost & Sullivan. In India, about 60% of companies spent 1 to 10% of their...

Marketing Continuity: It's time to Get Personal
Perhaps the most difficult identity-driven marketing tactic to put into practice, personalisation requires real-time responsiveness and relies on highly accurate and comprehensive customer data, according to Russell Loarridge at Janrain. A survey of...

Customer buying habits influenced by ease of returns
Almost everyone won't come back if returns go wrong
Much like everything else, consumers want choice and convenience when it comes to returning items purchased online, with 88% wanting the option to return products to a physical store or through a pre-paid shipping method, according the to fourth...

Three key steps to understanding Marketing Analytics
Where should you spend your next marketing dollar?
With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note that most businesses haven't still figured out the best way to maximize their MROI (marketing return on investment), according to an...

45/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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