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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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42/165 pages

411.  
How a competitive MVNO earned true loyalty
When the UK mobile virtual network operator (MVNO), GiffGaff, wanted to make its customer communications more effective, improve its customer relationships, and develop a more loyal customer community, it turned to Neolane, which here explains the...

412.  
Group buying trend grows in mobile channel
It is no secret that mobile commerce has shown considerable growth over the past few years and, in that time, Affiliate Window has reported a vast increase in traffic and transactions using mobile devices across its own network. While we have seen a...

413.  
CRM and loyalty must converge... Personally
During the recent Customer Relationship Management Conference (CRMC) in the US, the word 'personalisation' seemed to be on everyone's lips, according to this report by Joe Easley, director of global product strategy for Kobie Marketing. The big...

414.  
American SMEs love the loyalty bandwagon
Among US-based small businesses, usage of customer loyalty programmes for delivering special offers and rewards to frequent customers remains steady, according to the 'Local Commerce Monitor' from BIA/Kelsey. Among those business owners surveyed, 38%...

415.  
How to benefit from deal-seeking customers
While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met. And, when asked to name the key factors that matter most while shopping, the majority of consumers ranked price at fourth or fifth...

416.  
B2C and B2B Loyalty are Not So Different
Commerce professionals in B2B and B2C organisations face surprisingly similar challenges in meeting the needs of today's increasingly omni-channel customer, and the approaches needed to address these challenges seem to be converging, according to the...

417.  
Don't abandon the cart abandoners
Abandoned cart emails produce a significantly higher revenue per message than promotional mailings, according to the latest email remarketing best practices analysis from consumer insight firm Experian Marketing Services. The 'Q1 2014 Email Benchmark...

418.  
Age and Income won't predict Brand Loyalty
Despite commonly and firmly held views on the subject among even the most revered veterans of marketing, it is no longer true to say that brand loyalty can be predicted based on either the consumer's age or income, according to the 2014 Brand Loyalty...

419.  
Top 10 Guidelines for Great Gamification
The Incentive Research Foundation (IRF) has recently published a white paper that details the foundation's top ten crucial tips on how companies and brands can design more successful game-based programmes to slot into their marketing and engagement...

420.  
Why consumers feel marketers are 'doing it wrong' 
Brands still falling short on customer experiences

Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren't meeting their expectations when it comes to the customer experience (CX), and even fewer remember the last time a brand exceeded expectations...

42/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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