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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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43/165 pages

421.  
Many UK consumers still loyal to banks
Despite the recent scandals and troubles that have engulfed the UK's financial sector, millions of customers say they still feel loyalty toward their bank, according to research among 2,000 consumers by Plastic Card Services (PCS). One out of five...

422.  
Customer experience metrics still poor
Although large companies are increasingly using customer experience (CX) metrics to help manage and improve their customer experience management programmes, the overall effectiveness of these measurement strategies is worryingly low, according to an...

423.  
How a competitive MVNO earned true loyalty
When the UK mobile virtual network operator (MVNO), GiffGaff, wanted to make its customer communications more effective, improve its customer relationships, and develop a more loyal customer community, it turned to Neolane, which here explains the...

424.  
Group buying trend grows in mobile channel
It is no secret that mobile commerce has shown considerable growth over the past few years and, in that time, Affiliate Window has reported a vast increase in traffic and transactions using mobile devices across its own network. While we have seen a...

425.  
CRM and loyalty must converge... Personally
During the recent Customer Relationship Management Conference (CRMC) in the US, the word 'personalisation' seemed to be on everyone's lips, according to this report by Joe Easley, director of global product strategy for Kobie Marketing. The big...

426.  
American SMEs love the loyalty bandwagon
Among US-based small businesses, usage of customer loyalty programmes for delivering special offers and rewards to frequent customers remains steady, according to the 'Local Commerce Monitor' from BIA/Kelsey. Among those business owners surveyed, 38%...

427.  
How to benefit from deal-seeking customers
While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met. And, when asked to name the key factors that matter most while shopping, the majority of consumers ranked price at fourth or fifth...

428.  
B2C and B2B Loyalty are Not So Different
Commerce professionals in B2B and B2C organisations face surprisingly similar challenges in meeting the needs of today's increasingly omni-channel customer, and the approaches needed to address these challenges seem to be converging, according to the...

429.  
Don't abandon the cart abandoners
Abandoned cart emails produce a significantly higher revenue per message than promotional mailings, according to the latest email remarketing best practices analysis from consumer insight firm Experian Marketing Services. The 'Q1 2014 Email Benchmark...

430.  
Age and Income won't predict Brand Loyalty
Despite commonly and firmly held views on the subject among even the most revered veterans of marketing, it is no longer true to say that brand loyalty can be predicted based on either the consumer's age or income, according to the 2014 Brand Loyalty...

43/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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