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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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39/165 pages

381.  
How the best-in-class achieve 91% customer retention
A customer-centric shift in the market is forcing organisations to rethink customer engagement, and best-in-class companies are already outperforming the competition when it comes to using customer experience management (CEM) to boost customer...

382.  
Shopping behaviour forecast 'lower than 2008'
Customer satisfaction with retail websites for the week following the Thanksgiving weekend was on par with satisfaction on Cyber Monday, according to a recently published holiday benchmark study by ForeSee Results. Satisfaction, at 73.1 on a 100-point...

383.  
How retailers can benefit from social media
While social networking web sites are no longer the preserve of the tech-savvy teenager, most businesses - and bricks and mortar retailers in particular - are struggling to know how to approach and benefit from these community environments, according...

384.  
Marketers to double digital data budgets by 2012
US marketers say they will more than double their annual spending on online-derived data sources over the next two years, investing as much as US$840 million by 2012 on information about digital audiences, transactions, and 'clickstream' behaviours...

385.  
MMA publishes mobile coupon best practices
The Mobile Marketing Association (MMA) has published its 'Guidelines and Best Practices in Mobile Price Promotions' to provide a framework for marketers serving the 30% of moble users who are interested in receiving mobile coupons. Created by the MMA's...

386.  
How Social can make Service a differentiator
Social media is turning customer service into a critical differentiator that not only improves customer retention but also builds loyalty, according to Richard McCrossan, strategic business director for Genesys, who here explains why companies must...

387.  
Do-gooding does better for loyalty
As our world grows ever more interconnected, companies - including retailers - face growing pressure from their customers to do business in a socially-responsible way. And, in an increasingly cause-conscious planet, doing good is also increasingly good...

388.  
Database marketing meets digital analytics
There is much to be gained by marketers who marry the two distinct but complementary disciplines of digital analytics and database marketing, creating the hybrid corporate function of 'digital database marketing', according to a joint white paper by...

389.  
Why are retailers still not ready for mobile?
With 20% of all e-commerce traffic now coming from mobile in the UK it could be expected that most retailers are taking m-commerce seriously and providing their customers with an optimised mobile channel, but this is not the case according to the 'UK...

390.  
Gift cards are seen as 'branded currency' in the UK 
Most UK consumers spend than the gift card value

The average UK consumer spends £41 more than the original value of their gift card according to the 'UK Prepaid Consumer Insights Study' from First Data. The study also found that 34% of consumers visit a store they would not have visited otherwise...

39/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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