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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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40/165 pages

391.  
How Social can make Service a differentiator
Social media is turning customer service into a critical differentiator that not only improves customer retention but also builds loyalty, according to Richard McCrossan, strategic business director for Genesys, who here explains why companies must...

392.  
Do-gooding does better for loyalty
As our world grows ever more interconnected, companies - including retailers - face growing pressure from their customers to do business in a socially-responsible way. And, in an increasingly cause-conscious planet, doing good is also increasingly good...

393.  
Database marketing meets digital analytics
There is much to be gained by marketers who marry the two distinct but complementary disciplines of digital analytics and database marketing, creating the hybrid corporate function of 'digital database marketing', according to a joint white paper by...

394.  
Personalisation is vital to next-gen retail shoppers
Retailers must prepare for next generation of shoppers and cater to a growing consumer demand for personalisation, according to retail software firm Symphony EYC, which forecasts the grocery shopping patterns of tomorrow and how retailers must adapt to...

395.  
Barclaycard launches new Bespoke offers
Not for the first time in the past few years, Barclaycard in the United Kingdom has announced a new customer loyalty and rewards initiative. Most recently was 'Freedom' which, after extensive media coverage, faded into the background - but the...

396.  
How to benefit from deal-seeking customers
While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met. And, when asked to name the key factors that matter most while shopping, the majority of consumers ranked price at fourth or fifth...

397.  
Indian businesses fail to deliver on CEM
Increasingly high expectations are creating a business environment where the majority of organisations are struggling to keep up, according to a study from business collaboration service provider Avaya, which examined the emphasis that companies are...

398.  
5 Ways to appeal to Millennial customers
They may be young with many major life experiences still to come but, when it comes to spending habits and material addictions, retailers can't afford to ignore the power of the Millennial (aged 18 to 34) according to a study by JLL Research. With cash...

399.  
'Tis the season to automate your marketing
The holiday season is fast approaching, and the peak shopping period will be here even sooner. Here Sara Skrmetti, senior director of yield management for Adroit Digital, explains what retailers can do to to more successfully use marketing automation...

400.  
Top 10 Guidelines for Great Gamification
The Incentive Research Foundation (IRF) has recently published a white paper that details the foundation's top ten crucial tips on how companies and brands can design more successful game-based programmes to slot into their marketing and engagement...

40/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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