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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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38/165 pages

371.  
Social media's role in customer engagement identified
There is a signficant correlation between consumer's online search behaviour and the influenced discovery of brands through social media channels, according to a study by GroupM Search and ComScore. The study, entitled 'The influenced: Social media...

372.  
Social media marketing to grow in 2010
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by E-Consultancy and BigMouth Media. The report, entitled...

373.  
Online lead generation could revive retail sales
Marketing departments tend to be at their most creative during the run up to public holidays, with Christmas providing an unparalleled competitive challenge, according to Kevin Rice, managing director for Clash-Media in the UK, who suggests that...

374.  
Best practices for customer/employee interactions
The recession is turning the focus of retailers away from manual store-level scheduling, task management, and time & attendance processes and toward workforce optimisation to ensure that the most qualified employees are serving customers, according to...

375.  
Incentives industry 'cautiously optimistic' for 2010
While 2009 was a challenging year for the incentives industry, it is expected by many marketers to remain a multi-billion dollar business that plays a vital role in customer motivation, engagement, productivity and profitability, according to a Pulse...

376.  
Low-cost airlines can benefit from loyalty
Frequent flyer loyalty programmes can still play an important role in the ongoing success of low-cost carriers (LCCs), according to a white paper by Carlson Marketing, which suggests that such programmes may represent a significant ancillary revenue...

377.  
Chatbox launches personalized messaging ecosystem 
Dynamic exchange of rich, structured cross-channel data

Chatbox has announced the launch of its new integrated messaging ecosystem. The Chatbox platform helps businesses deliver hyper-personalized, messaging-based customer experiences at scale across texting, chat and social channels. Today's consumers are...

378.  
Businesses increase investment in digital channels & AI 
More are offering chat, text & self-service options

There is a trend among businesses moving towards self-service vs. agent-assisted channels, according to a global study from NICE InContact, detailing the growing role of digital-first omnichannel experiences in fostering customer loyalty and advocacy...

379.  
Consumers say Customer Service is 'trying too hard' 
But it's not trying hard enough where it really matters

More than half (54%) of consumers want a company to solve their issues at first interaction, yet only one-third of businesses prioritize first-contact resolution. Instead, businesses have been prioritizing professionalism and friendliness (48%) in...

380.  
Most customers says returns should be a priority for e-retailers 
4 In 5 will write off a retailer after problems with returns

Almost all consumers (89%) identify 'ease of returns' as top priority when purchasing online, according to data from delivery experience platform provider Sorted, which found that retailers who get the returns process right will reap the most consumer...

38/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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