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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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35/165 pages

341.  
More consumers defecting to private labels
Some 31 million British shoppers (73% of adult consumers) are opting for supermarkets' own-brand labels in a bid to save money on their weekly shopping, according to research from price comparison shopping service uSwitch.com. The proportion of...

342.  
Who's not loyal to their mobile service, and why?
Mobile phone service providers need to understand consumers on a more personal level and adjust their customer engagement plans accordingly, according to the 'Communications Consumer Dynamics' study from Acxiom. The study segmented typical consumers to...

343.  
Best practices for digital customer engagement
More than half of of consumers (57%) do not feel that marketers target them correctly, according to a survey report on best practices for multichannel marketing, published by Experian CheetahMail. The report, entitled 'The perfect digital blend:...

344.  
Back to basics: Building a sound CRM strategy
A 'back to basics' approach may be needed when it comes to customer relationship management (CRM), according to Matt Button, head of marketing strategy at eCRM agency Underwired, who here discusses how to design customer journeys that will help you...

345.  
Barclaycard launches new Bespoke offers
Not for the first time in the past few years, Barclaycard in the United Kingdom has announced a new customer loyalty and rewards initiative. Most recently was 'Freedom' which, after extensive media coverage, faded into the background - but the...

346.  
What are the best ways to engage customers?
Most US marketing executives (80%) report an increased spend on content marketing, signalling that businesses are once again putting more money into their marketing efforts, according to the '2014 Marketing Pulse Survey' from talent consulting firm...

347.  
Increased sales linked to social engagement
The relationship between Facebook fans and bottom-line revenue for grocery stores is often assumed, but the link between social engagement and increases in consumers' in-store purchases may be stronger than most marketers imagine, according to a recent...

348.  
Retail leads the customer service rankings
Non-food retailers continue to set the standard for customer satisfaction in the UK, according to research from the Institute of Customer Service, which places the sector in the number one spot. However, the overall score for the sector is still...

349.  
One in three consumers won't wait 30 seconds to buy online 
Online sellers must invest more in the customer journey

While businesses worldwide have started to see their operations stabilize, they will be tested once again as higher expectations of the digital experience are on the rise, according to Experian's 'Global Insights Report', which revealed that 60% of...

350.  
Pandemic has driven bigger returns on ad spending 
E-commerce Advertising Industry Benchmarks for 2021

The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020, according to Sidecar's 2021 Benchmarks Report, a retail study that examined five digital advertising...

35/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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