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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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39/165 pages

381.  
How the best-in-class achieve 91% customer retention
A customer-centric shift in the market is forcing organisations to rethink customer engagement, and best-in-class companies are already outperforming the competition when it comes to using customer experience management (CEM) to boost customer...

382.  
Shopping behaviour forecast 'lower than 2008'
Customer satisfaction with retail websites for the week following the Thanksgiving weekend was on par with satisfaction on Cyber Monday, according to a recently published holiday benchmark study by ForeSee Results. Satisfaction, at 73.1 on a 100-point...

383.  
How retailers can benefit from social media
While social networking web sites are no longer the preserve of the tech-savvy teenager, most businesses - and bricks and mortar retailers in particular - are struggling to know how to approach and benefit from these community environments, according...

384.  
Marketers to double digital data budgets by 2012
US marketers say they will more than double their annual spending on online-derived data sources over the next two years, investing as much as US$840 million by 2012 on information about digital audiences, transactions, and 'clickstream' behaviours...

385.  
MMA publishes mobile coupon best practices
The Mobile Marketing Association (MMA) has published its 'Guidelines and Best Practices in Mobile Price Promotions' to provide a framework for marketers serving the 30% of moble users who are interested in receiving mobile coupons. Created by the MMA's...

386.  
Mobile unlocks stronger advertising budgets
Approximately 1 in 2 media agency employees want to know more about complying with mobile privacy (57%) and brand safety on mobile (45%), according to the latest IAB 'Agency Snapshot' study, conducted for the first time in France, Germany, Italy and...

387.  
Cultural differences are shaping consumer expectations
Online shopping is continuing to grow massively and consumers spend more time online than ever, according to Katharine Hulls, VP of marketing for Celebrus Technologies, and Ruth Gordon, director of digital marketing for Teradata, who here examine the...

388.  
What will Make or Break Your Brand in 2016?
It seems that 2016 may prove to be the most consequential year for companies adapting to digitally-savvy, empowered customers, according to Forrester, which has identified the top 10 critical success factors that will determine if companies thrive or...

389.  
Consumers want brands to help them live 'the good life' 
It's no longer about material wealth and consumption

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead...

390.  
Chatbox launches personalized messaging ecosystem 
Dynamic exchange of rich, structured cross-channel data

Chatbox has announced the launch of its new integrated messaging ecosystem. The Chatbox platform helps businesses deliver hyper-personalized, messaging-based customer experiences at scale across texting, chat and social channels. Today's consumers are...

39/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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