BRIANWOOLF.COM

Welcome Marketing & Loyalty Speaking & Connecting Brian's View Books by Brian Marketing Studies Contact Us

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

Marketing Studies

Looking for something specific?

Search for:

In topics:

34/165 pages

331.	Event marketing's future may be a hybrid model The days of large universal trade shows and conferences are numbered, with corporate cuts in travel budgets forcing delegate counts downward, according to Joerg Rathenberg, vice president of marketing for Unisfair, who has observed that virtual...

Study separates modern multichannel consumers
Marketers need an increasingly greater awareness of the differences in multichannel engagement levels between different types of consumer, according to a study by business analytics firm SAS and Professor Hugh Wilson of Cranfield School of Management...

333.	Aimia segments social media consumers Loyalty management firm Aimia has published a new segmentation model that identifies six distinct social media personas into which consumers can be grouped, based upon the behavioural drivers of trust and control. The model is detailed in a research...

334.	CRM and loyalty must converge... Personally During the recent Customer Relationship Management Conference (CRMC) in the US, the word 'personalisation' seemed to be on everyone's lips, according to this report by Joe Easley, director of global product strategy for Kobie Marketing. The big...

7 Ways travel brands can build customer loyalty
Despite the travel industry being a technological pioneer (having created the 'Global Distribution System' - a precursor to the internet), and 83% of leisure travellers using the internet to plan their trips, the sector has fallen behind others such as...

Metro Cash & Carry to expand digital loyalty programme
Last year Metro Cash & Carry, the wholesale division of Metro Group, launched a digital loyalty programme for its professional customers, including hotels, restaurants, catering services, small retailers, offices and independent businesses. Now the...

337.	Millennials seek more digital self-service More than half (55%) of Millennial consumers say that their customer service expectations have increased over the last three years, and more than half say they have stopped doing business with at least one company because of poor customer service in...

338.	Retail leads the customer service rankings Non-food retailers continue to set the standard for customer satisfaction in the UK, according to research from the Institute of Customer Service, which places the sector in the number one spot. However, the overall score for the sector is still...

339.	Consumers show an appetite for email marketing Marketers can send more messages without suppressing response, but not necessarily to users' primary accounts, according to email frequency optimization research published by Return Path. Despite technological advances in message delivery, email...

Loyalty is at stake with every unnecessary change
Consumers interact with corporations in one or more of three ways - by purchasing a product or service, or by patronizing corporate retail outlets. In each three of these types of interaction, consumer loyalty is critical to long-term corporate...

34/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

Copyright © 2001-2026 Peter J. Clark