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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Knowing The Customer
Marketing Know-How
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37/165 pages

361.  
Online lead generation could revive retail sales
Marketing departments tend to be at their most creative during the run up to public holidays, with Christmas providing an unparalleled competitive challenge, according to Kevin Rice, managing director for Clash-Media in the UK, who suggests that...

362.  
Emotional value is key to Millennial loyalty
As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort's attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require...

363.  
E-retailers missing mobile incentive opportunities
Only one-third of online retailers that gather data reflecting customers' preferences and get permission to send targeted push notifications actually make use of that opportunity, according to a study of the UK's top fifty online retailers by...

364.  
What every marketer should ask about Loyalty
The customer landscape is changing; and as a result it is becoming increasingly difficult to keep your customers loyal, according to Barry Smith, Senior Consultant at Ikano Insight. Data-driven marketing is the future; and loyalty programmes are the...

365.  
The 16 business benefits of Customer Lifetime Value
CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers... Products and services may be easy for competitors to copy, but a...

366.  
Why consumers feel marketers are 'doing it wrong' 
Brands still falling short on customer experiences

Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren't meeting their expectations when it comes to the customer experience (CX), and even fewer remember the last time a brand exceeded expectations...

367.  
Purpose Messages evoke greater attention and emotion 
Consumers feel connected to companies with similar values

Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study, which examined not only what consumers say they will do...

368.  
Small businesses thank customers by being charitable 
But in-person, hand-written thank you notes dominate

According to a recent survey, 73% of small businesses provide support to local charitable and communal causes to show their commitment to giving back and to express appreciation to customers and the community. The study, conducted by TD Bank, America's...

369.  
New 'retail revival' for local retailers everywhere 
Two-fifths of customers plan to keep shopping locally

There is an ongoing revival of Main Street businesses thanks to the rapid adoption of digital tools, according to research from business software vendor Freshworks, revealing the current shape of the global consumer after the unprecedented Covid-19...

370.  
6 Ways to super-charge B2B customer experiences 
Current events are influencing the B2B buying process

The customer experience gap between this year's winning and losing B2B brand has narrowed significantly, according to a global study from Merkle B2B which shows how the past 12 months have shaped B2B buyer preferences and brand experiences. "A year ago...

37/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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