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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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33/165 pages

321.  
Social media's role in customer engagement identified
There is a signficant correlation between consumer's online search behaviour and the influenced discovery of brands through social media channels, according to a study by GroupM Search and ComScore. The study, entitled 'The influenced: Social media...

322.  
Four recession-driven consumer segments found
Four distinct consumer groups have emerged as a result of the ongoing economic downturn, according to a Decitica study that quantified how American consumers' purchasing behaviour has been changed by the recession, and what those shifts will mean to...

323.  
Amex to sell insights from cardholder data
American Express has this month announced the launch of a new 'American Express Business Insights' unit, providing analytics and consulting for business clients, and using data drawn from the company's global network of cardholder spending data. The...

324.  
Incentives industry 'cautiously optimistic' for 2010
While 2009 was a challenging year for the incentives industry, it is expected by many marketers to remain a multi-billion dollar business that plays a vital role in customer motivation, engagement, productivity and profitability, according to a Pulse...

325.  
Low-cost airlines can benefit from loyalty
Frequent flyer loyalty programmes can still play an important role in the ongoing success of low-cost carriers (LCCs), according to a white paper by Carlson Marketing, which suggests that such programmes may represent a significant ancillary revenue...

326.  
40% Show their brand preferences on Facebook
While nearly 40% of Facebook users actively 'Like' brands on the social network in order to publicly express their brand affiliations to their friends, only 17% are more likely to purchase a product after becoming a 'Fan' on Facebook, according to a...

327.  
E-marketers go for content & personalisation
Marketers are prioritising content creation and personalisation in their web site investment strategies for the next 12 months and putting social media on the backburner, according to a survey of 250 marketing decision makers by EPiServer. Increasing...

328.  
Marketers prioritising mobile & social strategies
The majority of the UK's marketing managers (83%) say they see a mobile strategy as being important to their activities, according to a study of 100 marketing managers, commissioned by mobile and social analytics firm Webtrends. The 'Marketer...

329.  
Aimia explains the rise of the 'savvy shopper'
Consumers have changed their shopping behaviours and values in response to the recession, according to a white paper from Aimia, which concluded that marketers urgently need to optimise their customer loyalty strategies to build stronger connections...

330.  
Nine types of social app to aid your CRM
IT application leaders supporting customer relationship management (CRM) initiatives still need to fully understand the differences in functionality between various social applications to identify the technologies and applications that best support...

33/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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