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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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35/165 pages

341.  
More consumers defecting to private labels
Some 31 million British shoppers (73% of adult consumers) are opting for supermarkets' own-brand labels in a bid to save money on their weekly shopping, according to research from price comparison shopping service uSwitch.com. The proportion of...

342.  
Who's not loyal to their mobile service, and why?
Mobile phone service providers need to understand consumers on a more personal level and adjust their customer engagement plans accordingly, according to the 'Communications Consumer Dynamics' study from Acxiom. The study segmented typical consumers to...

343.  
Four recession-driven consumer segments found
Four distinct consumer groups have emerged as a result of the ongoing economic downturn, according to a Decitica study that quantified how American consumers' purchasing behaviour has been changed by the recession, and what those shifts will mean to...

344.  
Best practices for digital customer engagement
More than half of of consumers (57%) do not feel that marketers target them correctly, according to a survey report on best practices for multichannel marketing, published by Experian CheetahMail. The report, entitled 'The perfect digital blend:...

345.  
Using loyalty data to build lasting relationships
The word 'data' may evoke word associations such as 'dry', 'boring' or even 'uninspiring', but it's the lifeblood of a loyalty programme, and customers have an in-built expectation of receiving something worthwhile when they part with personal data...

346.  
Back to basics: Building a sound CRM strategy
A 'back to basics' approach may be needed when it comes to customer relationship management (CRM), according to Matt Button, head of marketing strategy at eCRM agency Underwired, who here discusses how to design customer journeys that will help you...

347.  
Barclaycard launches new Bespoke offers
Not for the first time in the past few years, Barclaycard in the United Kingdom has announced a new customer loyalty and rewards initiative. Most recently was 'Freedom' which, after extensive media coverage, faded into the background - but the...

348.  
What are the best ways to engage customers?
Most US marketing executives (80%) report an increased spend on content marketing, signalling that businesses are once again putting more money into their marketing efforts, according to the '2014 Marketing Pulse Survey' from talent consulting firm...

349.  
Increased sales linked to social engagement
The relationship between Facebook fans and bottom-line revenue for grocery stores is often assumed, but the link between social engagement and increases in consumers' in-store purchases may be stronger than most marketers imagine, according to a recent...

350.  
One in three consumers won't wait 30 seconds to buy online 
Online sellers must invest more in the customer journey

While businesses worldwide have started to see their operations stabilize, they will be tested once again as higher expectations of the digital experience are on the rise, according to Experian's 'Global Insights Report', which revealed that 60% of...

35/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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