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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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32/165 pages

311.  
Marketers to double digital data budgets by 2012
US marketers say they will more than double their annual spending on online-derived data sources over the next two years, investing as much as US$840 million by 2012 on information about digital audiences, transactions, and 'clickstream' behaviours...

312.  
Online consumers reluctant to share data
While consumers had a satisfactory online experience in the 2010 Christmas holiday shopping season, retailers failed to exceed customer expectations in many areas, with web site searching and navigation being cited as the top areas for improvement...

313.  
Study separates modern multichannel consumers
Marketers need an increasingly greater awareness of the differences in multichannel engagement levels between different types of consumer, according to a study by business analytics firm SAS and Professor Hugh Wilson of Cranfield School of Management...

314.  
Customers say digital coupons make them loyal
Digital coupons are felt to be just as relevant as ever as retailers' omni-channel sales strategies become the norm, according to a study conducted by Forrester Consulting for the digital offers marketplace RetailMeNot. Digital coupons continue to...

315.  
Satmetrix publishes 2015 NPS benchmarks
Satmetrix has published its 2015 Net Promoter Industry Benchmarks, revealing that the existing leaders in 8 of the 22 industry sectors have changed since the 2014 report. Netflix, which was second a year ago to Pandora, moved to the top spot in the...

316.  
Do we need to set up a loyalty scheme, and how can we gain from it?
Loyalty programmes are not what they appear to be. They're not about 'points for prizes' or 'buying loyalty'. If you do it right, a loyalty scheme is a lean, mean, customer relationship machine. The relationship between the 21st century customer and...

317.  
Brand loyalty is far from dead - it's just more complicated 
More ways brands can earn the loyalty of the customer

Contrary to the perception of many retailers, 83% of consumers consider themselves about the same or more loyal to brands than their parents, with nearly 30% of Millennials reported being more brand loyal than their parents - the highest percentage...

318.  
Consumer confidence has a big impact on e-commerce 
Nearly two-thirds of CPG omnichannel growth is down to e-commerce

While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly. The latest IRI...

319.  
Most e-commerce brands want an omni-channel strategy 
Smaller ones are more likely to prioritise email marketing

Omnisend, an omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year, and found that these ecommerce marketers were primarily focused on email marketing as a way to...

320.  
Consumers want to help improve companies' CX 
But they don't believe the brands are listening

While a positive Customer Experience with brands is a primary driver in consumer buying decisions, CX over the past year did not improve or has become even worse, according to The Alida '2021 Global Trends Report: Customer Experience'. However...

32/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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