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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
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29/165 pages

281.  
E-marketing's value goes way beyond the inbox
E-mail's influence on offline sales, brand advocacy and discovery is even higher than expected, according to research from multichannel marketing firm e-Dialog. The 'Global E-mail Attitudes Survey' of some 13,000 consumers in 13 countries across the...

282.  
Canadian Tire trials points-based loyalty card
Canadian Tire is testing a new points-based version of its loyalty programme throughout Nova Scotia, which will include an option for customers to donate their points to their favourite eligible local charities and community groups, and operate...

283.  
Is the Cookie hype out of all proportion?
Online marketers have gone from denial to grudging acceptance as they face up to the slow demise of the web cookie, but this is perhaps no bad thing, according to Russell Loarridge, managing director for Janrain Europe, who argues that cookie-based...

284.  
Loyalty messaging can triple customer visits
Merchants that maintain frequent communication with loyalty programme members report three times more customer visits than those that do not send any communications, according to a recent analysis by digital loyalty marketing platform provider SpotOn...

285.  
Luxury shoppers: 1 Key weekday, 2 key channels
The luxury retail market is buoyant, but when and how should a brand target these lucrative customers? The answer, in the style of a game of Retail Cluedo, is to hit them with an Offer, on a Tuesday, through a Tablet device, according to the latest...

286.  
Few marketers have a Single Customer View
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today's always-on customers expect, yet only 6% say they have attained that full...

287.  
Fuel rewards alone can't cure grocers' loyalty problems
Fuel reward programmes have been enticing customers for over a decade only to evolve into table stakes in some markets. With sales in decline, grocers are beginning to explore the impact of their programmes and wondering whether they're out of gas or...

288.  
Most shoppers are interested in retail beacons
Retail shoppers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%), according to the eighth annual Zebra Technologies Global Shopper Study. These findings...

289.  
Praxidia set up for CX research, advice and analytics 
Getting a better grip on the customer experience

TelePerformance, a provider of omnichannel customer experience management services, has announced the launch of 'Praxidia', a new customer experience (CX) consultancy based on the group's ongoing insights into customer behaviour, aiming to help clients...

290.  
Deals and promotions drive Millennial sales online 
Impulse buying driven by online coupons and discounts

The search for offers and discounts plays a critical role in consumers' incremental purchase decisions, according to a survey from RetailMeNot, conducted by Kelton Global, which found that such deals have a substantial influence on customer...

29/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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