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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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28/165 pages

271.  
Travel loyalty to depend on lifestyle bundles?
More than half of frequent travellers surveyed by Collinson Latitude said they would be happy to buy travel and lifestyle related products and services as a bundled package from a trusted travel brand in addition to their core travel requirements...

272.  
Online coupon marketing trends are positive
Four out of five (80%) online coupon marketing campaigns experience higher 'transaction-to-click' rates and transaction rates than non-coupon campaigns, according to a coupon trends study by Experian Marketing Services. The study, entitled 'The coupon...

273.  
Consumers are becoming less loyal, more rational
The 2008/2009 recession has fundamentally changed Canadian consumers' attitudes and spending behaviour, according to a survey jointly conducted by American Express Canada and LoyaltyOne (operator of the Air Miles programme in Canada). The survey's...

274.  
What's the future of location-based marketing?
Location-based marketing is still in its earliest stages, and getting consumers to 'check in' digitally is only the beginning of this emerging marketing technique's possibilities, according to this report on the recent 'Location-Based Marketing Summit...

275.  
Nectar makes online fashion more rewarding
In the UK, the Nectar coalition loyalty programme has announced the launch of an exclusive and interactive fashion web site, developed in response to an increasing consumer appetite for online shopping and to offer Nectar points from a wider range of...

276.  
Bank customers at peak risk of defection
Consumer backlash against bank fees, coupled with poor service and unmet customer expectations, has fuelled increases in defection rates among customers of large, regional and midsize banks, according to the J.D. Power and Associates '2012 US Bank...

277.  
Making a digital difference to financial disruptions
PayPal, TransferWise, Zopa, Fidor are all nimble digital brands that are radically disrupting financial services. While traditional banks are investing heavily in developing and promoting their own digital services, there is a need to recognise the...

278.  
How to gain Click-and-Collect customers in 2020 
Shorter waiting times drive retail & grocery satisfaction

The order-online, collect-in-person shopping experience (click-and-collect) has been driving an increasing influence on retail customer loyalty since the breakout of the COVID-19 pandemic, according to a study by click-and-collect technology provider...

279.  
Canadians go multichannel for wireless purchases 
SaskTel ranks top for purchase satisfaction

Although Canadians don't seem to have a preference in how they make purchases and changes related to their wireless devices and plans, the customer experience from the carriers' websites significantly lags other channels finds the J.D. Power 2021...

280.  
1 In 4 Indian brands' Customer Experience declined in 2021 
Emotionally positive experiences proved best

Only four out of 29 brands managed to significantly improve their CX scores, according to Forrester's 2021 India Customer Experience Index (CX Index'). HDFC Bank experienced the highest increase of any brand across all industries and was the only brand...

28/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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