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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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30/165 pages

291.  
Fraudsters pose as customers to 'steal' benefits
The issue of 'data fraud' may not at first appear to have a great impact on the marketing department, but canny con artists are increasingly using fake identities - particularly online - to claim an unfair share of the rewards and benefits that...

292.  
Most consumers will swap brands for a good cause
Despite the recession, consumers are still spending with companies and brands that have a clear social purpose, according to third annual Edelman Good Purpose Consumer Study which surveyed 6,000 people in ten countries. In fact, 57% of consumers...

293.  
Customers who web-chat tend to buy more
Online consumers who engage with a brand through web-based chat are more likely to buy more than their non-chat counterparts, according to an independent study by Forrester Consulting conducted for online customer engagement solutions provider...

294.  
Study reveals e-marketers' regulatory ignorance
While online marketers say it is not possible to target consumers as successfully without the use of web 'cookies', most are still unaware of changes to the EU's Directive on Privacy & Electronic Communications, demanding that web sites obtain every...

295.  
51 Major loyalty platforms: Flaws & benefits
Following a new benchmarking study of 51 global customer loyalty platforms including the leading solution providers and programme operators in the coalition, single-operator and B2B markets, the key weaknesses were still found in bonussing...

296.  
Marketers prioritising mobile & social strategies
The majority of the UK's marketing managers (83%) say they see a mobile strategy as being important to their activities, according to a study of 100 marketing managers, commissioned by mobile and social analytics firm Webtrends. The 'Marketer...

297.  
E-coupon users spend 49% more than average
Digital coupon users in the US shop more frequently and spend significantly more during each trip than the average consumer, according to consumer research by GfK Knowledge Networks and Coupons.com. The study examined the shopping behaviour of more...

298.  
Four essentials for Digital Operations Management
We live in a global digital economy with over a billion websites, and the battleground for customers now focuses firmly on who can offer the best digital experience, according to Amanda Follit, head of digital operations services for Amaze. Investment...

299.  
Air Miles Canada unveils It's-Been-A-Year rewards event 
No kidding - Redemptions are in double-digit growth

In Canada, the Air Miles Reward Program is to give its nearly 11 million Collectors access to more than 1,000 Merchandise Rewards for fewer Miles. At a time when Canadians need a little more support in stretching their budget, especially as we approach...

300.  
Touchless grocery payments would attract 35% of consumers 
Pandemic drives increasing demand for contactless payments

Some 35% of consumers would be willing to leave their preferred grocers for others that allow them to pay in-store in a touchless manner, according to an analysis of data from Pymnts.com and digital payment solutions firm ACI Worldwide. The survey of...

30/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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