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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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28/165 pages

271.  
Travel loyalty to depend on lifestyle bundles?
More than half of frequent travellers surveyed by Collinson Latitude said they would be happy to buy travel and lifestyle related products and services as a bundled package from a trusted travel brand in addition to their core travel requirements...

272.  
Social media is boosting customer engagement
Retailers and brand owners have been adopting social media tools at an impressive rate, with more than 50% having begun using five out of ten social media marketing tools, according to a study by The E-tailing Group and PowerReviews. The first annual...

273.  
Upbeat economy focuses marketers on acquisition
While marketing decision makers in the UK channelled a great deal of their budgets into customer retention during the recession, their focus is beginning to shift toward a more even balance between acquisition and retention, according to a study by...

274.  
Customers who web-chat tend to buy more
Online consumers who engage with a brand through web-based chat are more likely to buy more than their non-chat counterparts, according to an independent study by Forrester Consulting conducted for online customer engagement solutions provider...

275.  
2D codes gain ground as mobile marketing tool
During the past year there has been a significant increase in consumer awareness and use of Quick Response (QR) codes - simple 2D barcodes - presenting marketers with a new opportunity to deliver more engaging digital experiences, according to...

276.  
Bank customers at peak risk of defection
Consumer backlash against bank fees, coupled with poor service and unmet customer expectations, has fuelled increases in defection rates among customers of large, regional and midsize banks, according to the J.D. Power and Associates '2012 US Bank...

277.  
Price-aware shoppers also want good experiences
The UK's retailers and FMCG manufacturers now need to renew their focus on in-store and online customer experiences, according to a survey of 29,000 European shoppers by IRI, which found that consumers are adopting a much more 'professional' approach...

278.  
Why Sodexo's m-loyalty scheme succeeded
In February, food service and facilities company Sodexo launched its first loyalty app for the contract catering industry, and has since reported on the programme's outstanding success thanks to carefully planned and implemented feedback tools and...

279.  
Canadians go multichannel for wireless purchases 
SaskTel ranks top for purchase satisfaction

Although Canadians don't seem to have a preference in how they make purchases and changes related to their wireless devices and plans, the customer experience from the carriers' websites significantly lags other channels finds the J.D. Power 2021...

280.  
1 In 4 Indian brands' Customer Experience declined in 2021 
Emotionally positive experiences proved best

Only four out of 29 brands managed to significantly improve their CX scores, according to Forrester's 2021 India Customer Experience Index (CX Index'). HDFC Bank experienced the highest increase of any brand across all industries and was the only brand...

28/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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