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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

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27/165 pages

261.  
Starwood launches loyalty-based Amex card
American Express has joined forces with Starwood's loyalty programme, Starwood Preferred Guest (SPG), to launch a UK co-branded credit card that is linked to the Preferred Guest programme, offering greater rewards to both business and leisure...

262.  
Consumers are becoming less loyal, more rational
The 2008/2009 recession has fundamentally changed Canadian consumers' attitudes and spending behaviour, according to a survey jointly conducted by American Express Canada and LoyaltyOne (operator of the Air Miles programme in Canada). The survey's...

263.  
Price-aware shoppers also want good experiences
The UK's retailers and FMCG manufacturers now need to renew their focus on in-store and online customer experiences, according to a survey of 29,000 European shoppers by IRI, which found that consumers are adopting a much more 'professional' approach...

264.  
Why Sodexo's m-loyalty scheme succeeded
In February, food service and facilities company Sodexo launched its first loyalty app for the contract catering industry, and has since reported on the programme's outstanding success thanks to carefully planned and implemented feedback tools and...

265.  
Three sporting KPIs that will improve your marketing
There have been a number of major athletic events over the past few months: the Women's World Cup, the US Open, the British Open and others. The lovely weather in the Northern Hemisphere brings the athlete out in many of us. Even the casual athlete is...

266.  
Praxidia set up for CX research, advice and analytics 
Getting a better grip on the customer experience

TelePerformance, a provider of omnichannel customer experience management services, has announced the launch of 'Praxidia', a new customer experience (CX) consultancy based on the group's ongoing insights into customer behaviour, aiming to help clients...

267.  
Trust is still key to the loyalty of anxious customers 
Three out of four will share data in return for benefits

While consumers are enthusiastically embracing new technology, they are more anxious than ever and more aware of the risks and benefits of handing over their data to businesses, including social media platforms, according to a study by KPMG. However...

268.  
How to gain Click-and-Collect customers in 2020 
Shorter waiting times drive retail & grocery satisfaction

The order-online, collect-in-person shopping experience (click-and-collect) has been driving an increasing influence on retail customer loyalty since the breakout of the COVID-19 pandemic, according to a study by click-and-collect technology provider...

269.  
68% Of consumers have increased their online shopping 
Online migration drives need for fast, effortless service

Today's consumers are shopping online more now than ever but find the overall service experience inadequate, according to The Northridge Group's 'State of Customer Service Experience 2020' report, which shows that as a result of COVID-19 some 68% of...

270.  
Consumers say they're eager to 'get back to normal' soon 
Back-to-school survey reveals 2021 plans similar to 2019

Back-to-school shoppers in 2021 are more than ready for a fresh start this fall after schooling at home during the pandemic, according to the ICSC Back-to-School Survey which reveals similar planning and shopping habits among consumers in 2021 compared...

27/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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