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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1541.  
Airlines have one chance left for loyalty
Airline loyalty programmes are lacking any real differentiation. Instead of encouraging true loyalty to the airline, they are simply engraining in their best customers a points-earning habit that also encompasses all their competitors, according to a...

1542.  
There are lies, damn lies, and Big Data
Companies are increasingly seeing Big Data and data analysis as increasingly important tools for business operations, risk assessment, and for identifying new opportunities, but marketers must make sure it's used with appropriate caution and attention...

1543.  
14% Of UK spending linked to loyalty schemes
The British are officially a nation of loyal customers, according to research from the Nectar programme's owner and operator, Aimia, which found that £1 in every £7 worth of household spending is tied to a loyalty programme. But the country's banks...

1544.  
Why people join loyalty schemes - and why not
Despite enrolment in loyalty programmes increasing across all retail categories, nearly one third (32%) of consumers say they remain worried about the safety of the personal data held by those programmes, according to research by Mintel. The study...

1545.  
At last, Big Data gives marketers a real edge
It's official: Big Data really does work. Among organisations that have used big data in more than half of their marketing initiatives, 60% exceeded their goals, compared to only 33% of those using big data in fewer than half of their marketing...

1546.  
Great service is where your profit lies
The majority of British consumers say they are willing to pay more for a positive customer experience, particularly when doing their holiday season shopping, according to a retail customer survey by SDL. According to SDL's study of of consumers...

1547.  
Brand loyalty won or lost in 76 seconds
Brand loyalty can be won or lost in just 76 seconds, according to consumer research from live chat provider LivePerson, which found that real-time access to human staff at critical moments remains an essential factor even for online businesses. The...

1548.  
Those Millennial marketing myths, debunked
Famed for an always-on approach to social media, mobile technology and an outright obsession with celebrity culture, today's Millennial consumers may not be as type-cast as was previously thought, according to the Millennial Index from Bite and...

1549.  
Big Data risks & rewards: What's your strategy?
General sentiment toward Big Data in 2013 had a substantial impact on the discussions of analytics among business users, culminating in the mistaken idea that if enough data is analysed by the right people, anything can be predicted, according to...

1550.  
Brits prefer retailers' web sites to mobile sites
While mobile sales do not yet represent as high a proportion of a retailer's total sales as their main web sites, there is a wide customer satisfaction gap between mobile sites and traditional websites, according to the annual ForeSee Experience Index...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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