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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1601.  
Back-to-school shoppers still prefer retail stores 
But greater personalisation would yield higher sales

Consumers in the US want more a better shopping experience by means of personalised offers based on their demographics and past purchases, and they are willing to reward retailers who succeed with greater spending, according to a Back-to-School season...

1602.  
The Gates Foundation says younsters are more optimistic 
The global consumer should be feeling more upbeat now

The Bill & Melinda Gates Foundation has published the results of its 'Goalkeepers Global Youth Poll 2018', which surveyed adults and young people in 15 countries, asking for their outlook on their personal lives, challenges for their communities, and...

1603.  
Trust has huge influence on consumers' retailer choices 
Trusted companies also get more customer feedback

Most consumers believe that 'brand trust' is extremely important when deciding where to shop, but they also feel that trust involves a lot more than simple data security, according to study from customer experience intelligence firm InMoment. The '2018...

1604.  
Millennials and Gen Z are changing customer expectations 
Customer service really does matter after all

Customer service and support channels other than email and telephone are continuing to gain popularity, especially among Millennials and Generation Z who have very distinct preferences and expectations compared to Generation X and Baby Boomers...

1605.  
Most consumers use mobile apps while shopping in-store 
They're just trying to make in-store shopping easier

Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57%) have used a retailer's mobile app while in-store, indicating that the industry has reached a tipping point in consumers' cross-channel expectations...

1606.  
Brands far too confident in CX 'improvements' 
And they blame customers for their CX failings

A study from cloud-based experience intelligence firm InMoment has identified a number of practical opportunities for brands to step up when it comes to customer experience (CX). In fact, study noted some concerning - and in some cases utterly shocking...

1607.  
Shopping habits are increasingly mobile, even automated
Many would like automated underwear purchases... Blis, a global marketing technology provider, has published a white paper entitled "Omnichannel Consumers Treading New Paths to Purchase", which identifies the changing preferences of consumers in an...

1608.  
Few marketers actively use Advance Analytics Modeling 
Organic web traffic isn't as strong as they think it is

Data is the great enabler for marketing effectiveness, but only 29% of marketers report they are actively participating in advance analytics modeling, according to research from Gartner, Inc. The research showed that more than eight out of marketers...

1609.  
Why marketers need to focus on helping customers 
Help them do or feel something and you'll win their favour

Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner. The...

1610.  
Brands are making headway with customer experiences 
Study shows slight CX improvement in Canada

Forrester has released its Canada 2019 Customer Experience Index (CX Index) rankings, revealing that modest gains in customer experience quality have given Canadian brands their strongest year since 2015. According to the survey, one in four brands...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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