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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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160/165 pages

Employee rewards lead to higher revenues
Companies that implement non-cash reward and recognition programmes for their employees have been reporting annual revenue increases averaging 9.6%, compared to an average of only 3.0% for all other companies, according to research from Aberdeen Group...

Avoiding the risks of loyalty diversification
As brands compete for a shrinking share of the consumer wallet, they are finding they need to work hard to retain consumers, and even harder to attract new ones, according to Adrian Hado, head of insight and analytics for Avios in the United Kingdom...

Are loyal customers getting what they really want?
Consumers who opt to become members of loyalty programmes may still not be getting everything they really want, according to Anthony Monger of Grass Roots, who explains how loyalty programmes can deliver more than just extra value for customers. The...

Consumers choose brands like they do people
There is compelling new evidence that consumers judge and behave toward brands in much the same way they do toward other people and social groups, according to research from the Relational Capital Group (RCG), Princeton University, and the University...

What data consumers are happy to reveal, or not
There are four key types of personal information that consumers may or may not be willing to share with the companies they deal with, with political views, religious beliefs, and ethnicity topping the list of questions never to ask, according to a...

Loyalty schemes become 'weapon of choice'
Loyalty programmes should be the weapon of choice for retailers when it comes to surviving and thriving in times of recession, as consumers welcome them as a source of real value and are happy to trade personal data for the benefits that come with...

Most Brits feel more loyal with a card
Half of the UK's adults are more likely to make a purchase from a store or brand if it offers a loyalty card scheme, according to a study by card maker Plastic Card Services, which found that two thirds of British consumers said loyalty schemes make...

Typical incentive/reward schemes deconstructed
Incentive programmes are increasingly incorporating state-of-the-art tools and techniques such as social media, community service, and gaming as a way of attracting and maintaining consumer interest, according to the Incentive Research Foundation's...

When driving customer loyalty, less is more
Ask any of your company's executives to name the top five benefits that your customers value in your loyalty programme, followed by the rest of the benefits they get from your programme. Like most company leaders, they can probably name only the first...

Data misuse is causing brand resentment
Poor email marketing is enough to make online consumers resent a company or brand, with 75% resenting a brand after being bombarded by emails and 71% citing being sent unsolicited messages as a reason to become resentful, according to a survey by...

160/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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