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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1571.  
 What's the future of 'experience retailing'?
As consumers around the world seek greater accessibility to the global marketplace, their requirements are dictating how retailers have to prioritise their strategies to meet customer demand and compete more effectively, according to global research...

1572.  
 How do you measure 'unconscious' brand loyalty?
No one in marketing would dispute the importance of customer loyalty to a brand or product. It leads to repeat sales and indicates that the consumer holds the brand in high regard. And if a consumer is loyal to a brand or product, he or she will...

1573.  
 Europeans sensitive about brands using their data
There is a much higher sensitivity among European Millennials (aged 18-36) about sharing personal data with brands than that seen among the same group in the US, according to a global study by SDL. In fact, the study found that more than half (52%) of...

1574.  
 How EU Data Protection plans will affect marketers
In January 2012, new EU rules designed to create a secure and unified landscape for the collection, use and retention of data were announced. The changes in regulation were based in part on consumer research undertaken two years earlier and aimed to...

1575.  
 Business needs to change for the digital economy
As consumers readily adopt the latest advances in technology, businesses find themselves having to adapt to continuous changes to the way we work, communicate, buy and sell, according to Simon Walker, director of innovation for Stibo Systems...

1576.  
 How to build a profitable marketing strategy, in a nutshell
Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first... There are many...

1577.  
 The 15 business benefits of a loyalty initiative
When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide... Many of the so-called loyalty programmes in...

1578.  
 Americans prefer fuel savings to cash-back rewards 
But credit card cash-back is a close second
According to a new report released by loyalty marketing and technology firm Excentus Corporation, U.S. consumers have ranked fuel savings as their preferred loyalty currency over cash-back rewards for the third year in a row. Findings from "The Road to...

1579.  
 What's the shape of Customer Experiences to come? 
Demands are greater, humans are more important
Only half (49%) of consumers have used the same technology service providers for more than three years, compared with 61% from a similar study in 2015, with 10% having used their chosen service providers for less than a year, compared with 7% in 2015...

1580.  
 Restaurants can still tempt diners with well-timed deals 
Relevant and timely means a bigger slice of the pie
Although the majority of consumers say they usually visit the same restaurants, diners are still willing to switch destinations based on promotions and coupons, according to a study by media delivery firm Valassis. The study, entitled "Tempting the...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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