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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1581.  
Loyalty schemes become 'weapon of choice'
Loyalty programmes should be the weapon of choice for retailers when it comes to surviving and thriving in times of recession, as consumers welcome them as a source of real value and are happy to trade personal data for the benefits that come with...

1582.  
Most Brits feel more loyal with a card
Half of the UK's adults are more likely to make a purchase from a store or brand if it offers a loyalty card scheme, according to a study by card maker Plastic Card Services, which found that two thirds of British consumers said loyalty schemes make...

1583.  
Typical incentive/reward schemes deconstructed
Incentive programmes are increasingly incorporating state-of-the-art tools and techniques such as social media, community service, and gaming as a way of attracting and maintaining consumer interest, according to the Incentive Research Foundation's...

1584.  
When driving customer loyalty, less is more
Ask any of your company's executives to name the top five benefits that your customers value in your loyalty programme, followed by the rest of the benefits they get from your programme. Like most company leaders, they can probably name only the first...

1585.  
Experience is key to loyalty, experts agree
The word 'experience' is one that applied universally throughout Loyalty 360's recent Loyalty Expo conference in Florida, according to Marketing Factbook's US Contributing Editor, Bill Hanifin. In fact, the word was used in the titles and summaries of...

1586.  
Service with a smile brings in 40% more
A good customer service experience causes customers to spend an amazing 40% more at the checkout, according to a survey of UK shoppers by customer insight agency SMG, which found that the top 'pet hates' of retail customers are a lack of assistance and...

1587.  
Generation Y prefers chocolate to Amazon
Chocolate, crisps and the internet dominate the most liked brands among the United Kingdom's 16-34 year old demographic, according to the 'Generation Y and Brand Loyalty' research report from w00t! Media. The report, which examined the changing...

1588.  
Back to mobile marketing basics
There is no absolutely right way to successfully gain access to customers through their mobile devices, according to Sarah Hollins, head of marketing operations for Beyond Analysis, who here explains how and why so many companies are getting the very...

1589.  
Airlines have one chance left for loyalty
Airline loyalty programmes are lacking any real differentiation. Instead of encouraging true loyalty to the airline, they are simply engraining in their best customers a points-earning habit that also encompasses all their competitors, according to a...

1590.  
There are lies, damn lies, and Big Data
Companies are increasingly seeing Big Data and data analysis as increasingly important tools for business operations, risk assessment, and for identifying new opportunities, but marketers must make sure it's used with appropriate caution and attention...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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