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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1631.  
Sales teams respond to non-cash rewards
Successful sales departments are most likely to be offering employee recognition in the form of non-cash rewards, according to a performance study of best-in-class companies from Aberdeen Group and the Incentive Research Foundation (IRF). Non-cash...

1632.  
Not all virtual currencies are created equal
This May the e-retail giant Amazon is set to hand over tens of millions of dollars' worth of free cash to just about anyone who wants it, in the form of 'Amazon Coins', according to Vanessa Armstrong, head of marketing for Collinson Latitude, who...

1633.  
Retailers missing benefits of web & email data
Retailers are not yet taking full advantage of their website data and customer data to increase engagement and drive sales growth, according to a survey by Bronto Software and RSR Research, which found that those integrating their e-commerce and...

1634.  
Mobile loyalty: A new frontier of competition
With nearly half of consumers using shopping apps (40%), the mobile channel is resetting the parameters of marketing and commerce, according to a report from Yankee Group, which warns that mobile devices and apps are beginning to dissolve the...

1635.  
Digital marketing at risk of 'offer anarchy'
Marketers risk alienating too many customers too quickly if they don't show more restraint with their digital communications, according to a white paper by global loyalty management firm Aimia. The paper, entitled 'The Four Futures', showed that out of...

1636.  
Few are capitalising on behavioural data
While marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioural data still remains the greatest untapped marketing asset, according to a study conducted by Forrester Consulting for...

1637.  
Hospitable, yes, but what will engage them?
Social media and mobile websites have been ranked highest for hotel and restaurant customer engagement, according to Hospitality Technology (HT) magazine's second annual Customer Engagement Technology Study, which examined how food service and...

1638.  
Four ways to reach those lucrative over-50's
As one of the richest and fastest growing segments of the population, the over-50's have become a hot target audience for many companies, according to Adam Fulford, strategy and planning director for creative engagement agency Rufus Leonard, who here...

1639.  
Great experiences drive mobile engagement
American consumers are becoming ever-more demanding and impatient when using mobile devices, with 65% saying they most value an easy-to-use experience and the fast loading of pages and images when visiting a retailer's mobile site, according to a study...

1640.  
Customer reviews: The latest loyalty tool
When consumers see a brand's response to a negative online review, their overall opinion and intent to purchase more than double, compared to when they see a negative review without a response from the brand, according to the latest Conversation Index...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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